Hanlon Creative Drives Engagement and Increases Awareness for the IUFRO 2014 World Congress

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The U.S. Forest Service and the International Union of Forest Research Organizations (IUFRO) engaged Hanlon Creative to create brand identity, promote awareness and drive engagement for the 2014 IUFRO World Congress.

The U.S. Forest Service and the International Union of Forest Research Organizations (IUFRO) recently teamed with Hanlon Creative to create brand identity, promote awareness and drive engagement for the 2014 IUFRO World Congress in Salt Lake City, Utah.

Dedicated to solving problems associated with managing the world’s forest resources and products, IUFRO brought together a global audience from the forest research community to discuss current needs and discoveries.

In its efforts to create broad awareness and promote the international sharing of knowledge, the U.S. Forest Service exceeded its attendance goals, attracting 2,492 attendees from 100 countries and five continents. On-site communications extended the reach of the event by using the #iufro2014 hashtag, which was viewed over 3.6 million times by 561,000 Twitter users. 72 blog posts also covered the events, receiving over 55,000 views from 28,445 visitors. Additional coverage included outreach to 18,000 Facebook users, with 2,400 people engaged in online conversations, and 17,000 post clicks. The IUFRO YouTube channel hosted 17 videos of keynote presentations and 16 exclusive interviews with presenters, and five daily newsletters were published for the attendees and linked online for those not in attendance. Over 300 images of the event were shared on Flickr.

To learn more about this event, visit http://www.iufro2014.com.

About Hanlon Creative
Hanlon Creative is a brand-strategy, digital and advertising partner that harnesses creativity and technology to fuel brand momentum. Combining a smart strategy and creative delivery philosophy with a simple process known as the Blueprint to Successful Branding™, Hanlon Creative has produced some incredibly impactful marketing campaigns. Founded 15 years ago outside Philadelphia by brothers Christopher and Andrew Hanlon, this brand refinery has been recognized locally, nationally and internationally by Philly Ad Club, Communication Arts and Lürzers Archive. http://www.hanloncreative.com

The International Union of Forest Research Organizations (IUFRO) is the only worldwide organization devoted to forest research and related sciences. Its members are research institutions, universities and individual scientists, as well as decision-making authorities and other stakeholders with a focus    on forests and trees. http://www.iufro.org

About the U.S. Forest Service
The mission of the U.S. Forest Service, an agency of the U.S. Department of Agriculture, is to sustain the health, diversity and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The agency manages 193 million acres of public land, provides assistance to state and private landowners, and maintains the largest forestry research organization in the world. Public lands managed by the U.S. Forest Service contribute more than $13 billion to the economy each year through visitor spending alone. Those same lands provide 20 percent of the nation’s clean water supply, a value estimated at $7.2 billion per year. The agency has either a direct or indirect role in stewardship of about 80 percent of the 850 million forested acres within the United States, of which 100 million acres are urban forests where most Americans live. http://www.fs.fed.us

Shannon Oakley


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Shannon Oakley
Hanlon Creative
267-421-5755 Ext: 105
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