Yamaha Announces Step Up to Yamaha Promotion: Rebates on Instruments Designed for Progressing Students

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Aims to Help Musicians Find the Right Instrument to Support Growth

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“Yamaha’s step-up models accomplish this with their features, design and overall playability – all of which aid an advancing student with his or her musical growth,” said Roger Eaton, Yamaha.

Yamaha announces that as part of its Step Up to Yamaha promotion—now in its 11th year—through December 31, 2014, customers can receive $50 or $100 rebates (via a Visa Gift Card) on qualifying Yamaha wind and string instruments during the holiday season when they purchase a new instrument from a participating Step Up to Yamaha dealer. Customers can submit rebate forms online or by mail.

Many students make the mistake of buying the least expensive instrument they can find. This generally makes it harder to play and introduces obstacles that no beginning musician should have to contend with. The program is designed to encourage music students to visit their local Yamaha music dealer, who can explain the features on Step Up instruments and help musicians find the right model to help them improve their skills.

“As student musicians progress, their instruments will need to grow with them,” said Roger Eaton, director of marketing, Band & Orchestral Division, Yamaha Corporation of America. “Yamaha’s step-up models accomplish this with their features, design and overall playability – all of which aid an advancing student with his or her musical growth.”

For more information, including a list of eligible models and a dealer locator, is available at http://4wrd.it/SUTY14.

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About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U. S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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Marc Ferris
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