Tiny Startup to Give $500 to the Best Aha! News Selfie

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A startup called Curiousmatic thinks they can help smart, curious people achieve deeper understanding about news topics, or as they call it, more Aha! about the news. Now they're trying to capture what it looks like when an Aha! news moment takes hold.

Curiousmatic is a NYC-based startup that focuses on engineering better news understanding experiences - and on measuring them. The company reports that their users gain an average of 80 percent more understanding from Curiousmatic content, compared to what they know before. Its a metric that the company calls 80% more “Aha!.”

"Curious people want fast, trusted understanding to help them get a grasp of things,” says the founder of Curiousmatic, William Rehm. “Those Aha! news moments are what we deliver, and it's the focus of our new Aha! campaign.”

To find out just what Aha! moments of understanding look like, the company is sponsoring a social media photo contest through which participants (U.S. citizens) submit Aha! selfies and invite others to vote. The winner will receive $500 for the cause of their choice.

The catch? While the startup sincerely hopes that participants will nominate worthy charities, nonprofits, and creative endeavors, they’re leaving the choice entirely in the hands of its entries and letting the Internet to decide the winner. This means that whichever selfie gets the most upvotes -- whether it’s promoting a hat collection, cancer research, or something more controversial -- will be the winner, unequivocally.

Curiousmatic hopes the results will be illuminating, and invites any U.S. citizen(s) with a face and a cause to submit their selfies at bit.ly/ahaselfie between now and December 26, 2014.

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