Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Leaders of Small Businesses Jump Start the New Year by Using Dr. Betsy Kruger's 12 Tips for Sparking Profits
  • USA - English


News provided by

Strategic Power

Dec 09, 2014, 08:00 ET

Share this article

Share toX

Share this article

Share toX

Dr. Betsy Kruger
Dr. Betsy Kruger

Daytona Beach, FL (PRWEB) December 09, 2014 -- Many small business owners and managers suffered from declining profits in 2014 and seek more profits in 2015. One way to increase their profits is to use the 80/20 rule to predict and control results, as recommended by her new bestseller, "Aesop's Keys to Profitable Marketing."

For over a century scientists have confirmed that the 80/20 rule is a universal law of results. Many business owners and managers realize the top 20% of their customers produced 80% of their profits. But few realize that the top 1% will produce over half of their profits.

Your business can profit from the 80/20 rule in 12 ways.

Post this

This means that successful businesses target their most profitable customers and prospects just like them. Successful businesses reward top customers, rather than complainers, and delegate less profitable customers to competitors that can better satisfy them.

Business leaders are eager to learn other ways to profit from the 80/20 rule. Generally speaking, the trick is to allocate resources to the most productive inputs and to remove resources from less productive inputs. The inputs can be anything, for example, customers, products, suppliers, or employees.

A smart business leader uses the 80/20 rule to decide about all 12 components of the marketing plan of the business. This includes its mission, specialty, suppliers, target market, products and services, pricing, distribution, promotion, prospecting, service policy, budgeting, and implementation.

The chapters of "Aesop's Keys to profitable Marketing," present 12 ways to spark profits with the 80/20 rule. Each chapter updates a tale by Aesop, relates his wisdom to marketing, and shows a new ways to use the 80/20 rule for marketing.

Key #1: Focus on quality. Comparing a vixen's litter to the regal only child of a lioness, Aesop says, “Quality not quantity counts.” For example, if the mission of a business is to offer high quality products and services, it will rule its marketplace like a lioness.

Key #2: Compete on strength. Commenting on a peacock's jealousy, Aesop advises, “You go further by using your own gift.” Thus, a business that specializes in its strength will magnify its profits.

Key #3: Delegate weaknesses. Another fable by Aesop describes how a mouse saved a regal lion. This implies that delegating weaknesses to suppliers allows a business to specialize in its strengths.

Key #4: Describe key customers. Aesop warns us against killing the goose that lays golden eggs. Likewise, neglecting top customers will encourage them to switch to a competitor.

Key #5: Offer treasures. Comparing a fox to a stork, Aesop recommends different strokes for different folks. Similarly, if top customers treasure certain products and services, the business can save money by discontinuing items they do not treasure.

Key #6: Price as valued. In another tale by Aesop, a peasant values a barren apple tree for hosting a beehive full of delicious honey. This story implies that a business should price items by their value to its top customers, rather than to its other customers.

Key #7: Deliver delight. Aesop observes that the hare lost a race because the tortoise was consistent. Thus, a business that consistently delights its top customers will retain their loyalty

Key #8: Trumpet empathy. Aesop says an egotistical businessman is “his own trumpeter.” In contrast, a businessman that promotes his empathy for top customers will produce high profits.

Key #9: Target key prospects. In another fable by Aesop, a crab asks his mother to show him how walk straight. Aesop concludes, “Example is better than precept.” Correspondingly, a business should target prospects that are similar to its top customers because they will also become highly profitable.

Key #10: Reward the best. Aesop reminds that the best will “save us in a time of trouble.” Likewise, if a business rewards its top customers, they will remain loyalty in troubled times.

Key #11: Concentrate resources. Observing that a miser lost his gold, Aesop advises, “Unused possessions create no good.” Thus a business should allocate resources where they produce the best results.

Key #12: Jump into action. Referring to a braggart, Aesop recommends “deeds, not words.” In other words, a business that implements these marketing decisions will spark its profits.

In summary, each tip is a new way to profit from the 80/20 rule. These 12 tips guide the fundamental decisions in a marketing plan. When you implement these decisions, your business will spark its profits.

Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from the 80/20 rule with 12 marketing strategies. For example she will conduct "Spark Your Profit" workshops on 3/20/15 in Orlando; FL, at the National Entrepreneur Center. On a regular basis, "Enterprising Women" publishes her articles and posts. Most of its readers generate at least a million dollars in annual sales.

For over 25 years, she conducted marketing research, commercialized her software, and taught business courses. Her academic book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses and attracted interviews with 17 syndicated radio shows. Betsy’s bestselling book, “Aesop’s Keys to Profitable Marketing,” enriches businesses and has been widely available since its release on October 25, 2014.

Betsy Kruger, Strategic Power, http://www.BetsyKruger.com, +1 (386) 253-2060, [email protected]

Modal title

"Aesop's Keys to Profitable Marketing"
"Aesop's Keys to Profitable Marketing"
A+ Rating with the Better Business Bureau
A+ Rating with the Better Business Bureau
"Aesop's Keys to Profitable Marketing" A+ Rating with the Better Business Bureau

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.