De Beers Celebrates Wondrous Artistry With New Additions to the Frost Collection
London, UK (PRWEB) December 18, 2014 -- De Beers, The Jeweller of Light, celebrates true beauty and wondrous artistry with an introduction of new pieces to the Frost collection.
Inspired by the play of light on fascinating ice formations; Frost pieces appear to capture a moment in time with the possibility of eternally preserving this unique beauty. Delicate and infinitely detailed the light performance of frost in nature echoes that of a precious diamond. Designed for everyday elegance the fluidity of each piece results from an outstanding articulation between the individual elements.
Each piece is crafted with the utmost skill and fitted with diamonds that draw in the light and refract it with spectacular brilliance. Pieces highlight the artful use of exacting angles and perfect orientation of pear-cut diamonds. The diamond-centric designs combine pear-cut and round brilliant diamonds in an array of settings; including both 3 and 4 prong set diamonds as well as bezel and pavé settings.
Bring sparkling joy this Holiday Season with a piece of De Beers diamond jewellery.
NOTES TO EDITORS:
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
Heather Norton, De Beers Diamond Jewellers, http://www.DeBeers.com, +1 (212) 751-2056, [email protected]
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