Karmaloop Announces Alesso as the Newest Addition to Its Ikons Program

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The Karmaloop Ikons creative brand ambassador program continues to be the bellwether for what happens next in cutting edge music and culture.

We recently caught up with DJ Alesso, the newest addition to the Karmaloop Ikons Program, at the Def Jam Records headquarters in NYC for an exclusive interview and lookbook shoot. Fresh off of signing to Def Jam, Alesso is popping off to a whole new level. Alesso first gained global popularity in 2011 with original productions and remixes of other popular DJs, but now the 23-year-old Swedish DJ and EDM producer is definitively on his way to the top.

With a distinct style that undulates between melodic vibes and gritty rave productions, Alesso is renowned for delivering high-energy, dynamic performances that position him in a class of his own. His latest release, “Heroes (We Could Be)” features the crooning vocals of fellow Swedish artist Tove Lo, and has been taking the charts by storm.

It is true that Alesso’s passion for his work, bold idiosyncratic style, and commitment to musical innovation truly make him a promising artist, but it is his commitment to giving back that further distinguishes him from the crowd and makes him an Ikon. In November, Alesso played a special set at NYC’s Webster Hall for Gucci’s Chime for Charity. “It’s a worldwide organization…they raise money for women’s issues like health, education; everything. All of the money we make on Webster Hall, we give it to that organization,” says Alesso.

With a new album release and tour slated for 2015, it’s clear that Alesso is planning to keep on his hustle. Speaking to what he’s most looking forward to, Alesso says he’s hyped “To play all my new music that I’ve been working on for a long time. I’m coming out with an album at the beginning of next year, and there’s going to be new elements in the shows—it’s going to be interesting and new. It’s like chapter two right now.”

We foresee big things coming for this Karmaloop Ikon, so be sure to peep the lookbook and check out our exclusive interview, where he talks signing to Def Jam, crazy DJ parties, fashion, and his upcoming album.

About Karmaloop
Karmaloop.com is the world’s largest online retailers of “streetwear” (including footwear, apparel and accessories). The company was founded by Greg Selkoe in 2000 and is headquartered in Boston, MA, with an office and TV studio in New York City. Karmaloop.com attracts more than 4.5 million unique monthly visitors, selling over 500 men’s and women’s brands to a loyal customer base spanning 45 countries. Karmaloop’s target demo of young male influencers is known as “Verge Culture” a multi-racial, cut and paste culture of young alpha consumers 18-35. Karmaloop did $140mm in sales online in 2013. Karmaloop, Inc. owns and operates Karmaloop.com, KarmaloopTV.com, PLNDR.com, Kazbah.com and Karmaloop KLX content site.

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Shanna MacLasco
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