Actor James Van Der Beek Voices Support for Vaccines with Mediaplanet’s “Fight Against the Flu” Campaign

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Every year, a great deal of innocent men, women and children die from influenza and its complications.

Mediaplanet today announces distribution of its third cross-platform edition of “The Fight Against The Flu,” highlighting the severity of influenza and encouraging readers to protect themselves by taking necessary proactive measures and utilizing the ever-growing list of medical advancements. The print component of “The Fight Against The Flu” is distributed within this weekend’s edition of USA Today in New York, Washington D.C., Philadelphia, Chicago, St. Louis and Los Angeles with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

James Van Der Beek, actor, father and flu vaccine advocate graces the cover of the print publication. He opened up to Mediaplanet about how important it is for parents to educate themselves and how to effectively protect their children during the upcoming season. “There’s nothing more heartbreaking than your child being sick,” he shares. “Complications from the flu send more kids to the hospital than any other vaccine-preventable disease.” An exclusive feature with Dr. Steve Schwartz, founder and chief medical officer at STS Health, puts Ebola risk into perspective, reminding readers that an incredible one in six Americans will get the flu this year.

James Van Der Beek, actor, father and flu vaccine advocate graces the cover of the print publication. He opened up to Mediaplanet about how important it is for parents to educate themselves and how to effectively protect their children during the upcoming season. “There’s nothing more heartbreaking than your child being sick,” he shares. “Complications from the flu send more kids to the hospital than any other vaccine-preventable disease.” An exclusive feature with Dr. Steve Schwartz, founder and chief medical officer at STS Health, puts Ebola risk into perspective, reminding readers that an incredible one in six Americans will get the flu this year.

This campaign was made possible with the support of the Centers for Disease Control and Prevention, the National Foundation for Infectious Diseases, the Immunization Action Coalition, Families Fighting Flu, James Van Der Beek, MedImmune, the Children’s Hospital of Philadelphia, UV Flu Technologies Inc's RxAir (TM), STS Health, and many more.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Chad Bernstein
chad(dot)bernstein(at)mediaplanet(dot)com
646-755-7950

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Mediaplanet
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