Official MINI Wireless Audio Collection Unveiled – With Iconic MINI Design and Exceptional Performance.

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Platform2 International Limited unveil their official MINI wireless audio product lineup, based on the shape of the iconic MINI side door mirror and gear shift, available in traditional British finishes. Each model provides exceptional audio reproduction coupled with a compact form factor for the ultimate in performance and convenience.

Today Platform2 International Ltd., a global licensee of MINI launched their global website http://www.PowerMyRides.com. Platform2 International Ltd. is a subsidiary of a global leader in wireless and wired audio with a 30 year history of high-technology innovation and products. The focus of the line of MINI branded products is to ensure that MINI lovers everywhere can show their pride in the brand, and enjoy extraordinary wireless audio for both portable and home use.

The MINI Bluetooth Speaker product line-up is based on the shape of the iconic MINI side mirror, and has traditional British finishes (Union Jack in both full color and black and white, as well as the black and white checkered design).

Just like the MINI, these products do not compromise in their performance. Their exceptional audio reproduction, coupled with compact form factors represent a breakthrough in capability. On the desk, at home or on-the-go, the product lineup has models for every use, from personal portable speakerphone audio to room-filling larger form factor performance.

These MINI products produced and distributed by Platform2 International Limited will soon be available for purchase directly from the website, and also from leading retailers on a global basis. MINI licensed audio products are brought to the market in the US by IUI Audio Inc. located near Surf City USA (Huntington Beach California), and globally by Platform2 International Ltd, headquartered in Hong Kong.

Retailers who want to learn about this unique opportunity should reach out to their local subsidiary or distributor. US retailers can contact IUI Audio Inc. at +1 (949) 220-2820, us.operations(at)pform2(dot)com. Canadian retailers can contact Brian Herd at Hitfar Concepts Ltd in Vancouver at +1 (604) 328-4466, bherd(at)hitfar(dot)com and Mexican retailers can contact SATDISHMEX S.A. de C.V in Mexico City at +1 (52) 55-1668-6078, info(at)satdishmex(dot)mx . For international retailers out of America, please contact Platform2 International Limited at +852 24227106, enquiry(at)pform2(dot)com.

Platform2 International announced the following MINI products, which can be found on the website, and noted that additional product will be announced in the coming months to round out the line-up:

PF-320        MIRROR Boombox – Bluetooth Stereo Speaker/Speakerphone
Based on the iconic side-door mirror shape of the MINI, this high-performance Bluetooth stereo speaker and speakerphone simply blows away the competition. The speaker is equipped with NFC for easy-pairing (touch to pair ), aptX and AAC for playing high quality sound. Its internal battery also enables the speaker to play music for up to 8 hours. Available in union jack, black jack and checkered flag options.

    -8 watts of power output (4 watts x 2)
    -2200mAh Lithium-ion battery with 8 hours of play time
    -Multipoint technology for multi-source connection
    -3.5mm Stereo audio line-in
    -Battery Level indicator on iPhone and Blackberry

PF-328        MIRROR Twin – Bluetooth Stereo Speaker/Speakerphone
Shaped in the image of a pair of MINI iconic side-door mirrors, MIRROR Twin is uniquely designed two-piece high performance Bluetooth speaker/speakerphone system that offers outstanding stereo sound field imaging. Our pre-configured Bluetooth L/R coupling allows for separate use as two units, for portable use. NFC with simple “touch to pair” Bluetooth pairing. Available in union jack, black jack and checkered flag options.

    -12 watts of power output (6 watts x 2)
    -MaxxAudio® for great bass sound and overall sound quality enhancement
    -Invisible touch panel operation
    -Voice prompt for status reporting
    -900mAh Lithium-ion battery with 6 hours of play time

PF-328M    Compact MIRROR – Bluetooth Speaker/Speakerphone
Using the iconic MINI mirror design, the Compact MIRROR Bluetooth speaker & speakerphone is nothing short of amazing. It delivers high volume and excellent audio performance from a truly portable size – perfect for the briefcase or purse. 6 hours of playtime. Available in union jack, black jack and checkered flag options.

    -4 watts of power output
    -NFC with “touch to pair” Bluetooth pairing
    -500mAh Lithium-ion battery with 6 hours of play time

PF-327        GearShift – Bluetooth Speaker/Speakerphone
Shift into high-performance with the iconic MINI gear shift design Bluetooth Speaker/Speakerphone! Amazing audio performance wrapped in genuine leather. The knob is detachable so you can take the actual speakerphone with you. With 6 hours of play time and easy “touch to pair” NFC Bluetooth pairing, “driving” your music could not be easier. Available in black color option only.

    -4 watts of power output
    -NFC with “touch to pair” Bluetooth pairing
    -500mAh Lithium-ion battery with 6 hours of play time

About the Company: The Company and its affiliates have a 30 year history of creating, manufacturing and marketing portable and PC audio products on a world-wide basis. Conducting business under the Platform2 International Ltd. entity for most of the globe, and operating under the IUI Audio Inc. corporate entity in the US, the Company markets the iui DESIGN, DFY, MINI and Mustang brands in North America, with each brand having its unique comprehensive product portfolio, identity and go-to-market strategy. Platform2 International Ltd. has its principal offices in Hong Kong, with an extensive engineering and manufacturing facility in nearby Shenzhen PRC, as well as operating offices globally.

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Ms. Joey Lam, Global Marketing Manager
Platform2 International Ltd.
+852 24845601
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