Industry Leader Mark Battaglia Joins 4i as Advisor, Adding to Firm’s C-Level Expertise

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New 4i advisor to deliver focus on analytics solutions and commercialization, maximizing value for clients.

Our strong focus on growth analytics is matched by our strategy of bringing on the best thought leaders in the industry, and 4i will benefit tremendously from Mark's advice and insight.

4i, a growth and foresight analytics firm announced today the addition of industry veteran Mark Battaglia as Advisor. With more than 30 years of high-level experience in Sales & Marketing leadership roles, Mark will be essential in guiding 4i clients towards understanding growth and building sustainable execution strategies, drawing on 4i's strategy of predictive analytics and tactical foresight.

Battaglia, a proven leader with a strong focus on discovering and capitalizing on innovative market opportunities, has spent most of his career at the intersection of technology, marketing and analytics. "Mark's background and C-level expertise is a perfect match for 4i," said Dr. Eugene Roytburg, Managing Partner at 4i. "Our strategy of industry insight combined with powerful foresight analytics drives predictable and long-term positive results for our clients. Mark's appreciation of our unique and powerful approach, along with his own approach of layering analytics together with the marketing function, will bring tremendous value to our clients."

4i's foresight analytics offerings draw on new innovations and thought leadership in analytics, allowing companies to use insight as a primary decision-enabling function. Under 4i's guidance, clients have been able to move from simple insights based on past and present data, to analytics-driven foresight that drives a better understanding of how to take advantage of future growth opportunities.

"4i's insight-driven strategies, backed up with foresight analytics, is an exciting approach to bring more value to clients over the long term," said Battaglia. "I am excited to be a part of 4i, and look forward to bringing value to their clients."

Mark's vast experience includes a successful term as CEO at ThinkVine. Mr. Battaglia was also president of SPSS BI, and has taken leadership roles in marketing and sales at several venture-backed growth companies. He earned a BA from the College of William and Mary, and an MBA from the University of Chicago Booth School of Business.

"4i continues to focus on developing solutions-driven engagements, addressing client needs for maximizing value," added Dr. Roytburg. "Our strong focus on growth analytics is matched by our strategy of bringing on the best thought leaders in the industry, and 4i will benefit tremendously from Mark's advice and insight."

About 4i
4i's forward-looking, predictive foresight analytics driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help clients realize unparalleled growth opportunities. For more information on 4i, please visit 4igrowth.com or contact Eugene Roytburg, Managing Partner at 847 964 9290 or at eugene(dot)roytburg(at)4igrowth(dot)com.

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David Schutzman
4i, Inc.
203 550-8551
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