Strike King Lures Renews With FLW For 2015 Season

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The world’s largest tournament-fishing organization has announced a multiyear sponsorship renewal with Strike King Lure Company.

Strike King has been with FLW for four consecutive seasons.

Strike King has been an industry leader for decades and has a long history in our sport. They have been a valued partner of FLW and we look forward to building upon our past successes.

FLW, the world’s largest tournament-fishing organization, has announced a multiyear sponsorship renewal with Strike King Lure Company, an industry-leading manufacturer of lures, baits and fishing apparel. 2015 will mark the fourth consecutive year the two organizations have reached a deal. Terms of the agreement were not released.

“Strike King has been an industry leader for decades and has a long history in our sport,” said Trish Blake, president of marketing at FLW. “They have been a valued partner of FLW and we look forward to building upon our past successes.”

The Strike King brand will receive exposure across multiple FLW’s platforms including its website, world-class tournaments and expos, social media and FLW Bass Fishing magazine.

Strike King will continue to serve as title sponsor of the Angler of the Year award in the 2015 Rayovac FLW Series for each of the five divisions – Central, Northern, Southeast, Texas and Western. The top pro and co-angler from the point standings in each division after three events win the Strike King Angler of the Year and Co-angler of the Year titles, respectively, which earns the angler a $2,000 or $800 prize package, including entry fee deposits for the 2016 season.

“Strike King is excited and proud to renew our partnership with FLW,” said John Barns, president of Strike King Lures. “We feel that our association with FLW the last four years has generated significant exposure for our extensive product line, both lures and polarized sunglasses, to all levels of tournament anglers and we are confident that our continued association with FLW will compliment Strike King's well known and trusted brand.”

For more than forty years Strike King Lures has enjoyed a strong presence in the sport of fishing. The company’s impressive lineup of lures, baits and polarized sunglasses are consistently credited with earning thousands of dollars in prize money and continue to be a favorite among anglers of all ages and skill levels.

About FLW
FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 229 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.

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Brian Johnson
FLW
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