Fluent and Sailthru Partnership Creates Industry Leading Customer Acquisition and Omnichannel Personalization Solution

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Partnership Facilitates Real-Time Data Integration and Immediate Optimization of Communications to New Digital Customers

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The combination of Fluent and Sailthru represents a union between leaders across the marketing lifecycle – from the top of the funnel all the way through to conversion and retention.

Fluent, the industry leader in customer acquisition, today announced its integration with Sailthru, the leader in driving customer lifetime value through personalization. This partnership will combine Fluent’s large-scale customer acquisition capabilities with Sailthru’s data optimization and advanced personal communication services.

“We are delighted to add Sailthru as our newest omnichannel partner. Their solution drives higher ROI for leading brands and we’re excited to see the benefit they will drive for our advertisers,” said Matt Conlin, Fluent’s President and Co-Founder. “The combination of Fluent and Sailthru represents a union between leaders across the marketing lifecycle – from the top of the funnel all the way through to conversion and retention.”

With this partnership, Sailthru clients will have the opportunity to work with the largest customer acquisition network in the nation, powered by Fluent. The technology integration between the two firms makes it simple to acquire new customers through Fluent, transfer contact records to Sailthru accounts, and trigger highly relevant welcome messaging in real-time.

“Brands must provide real-time, personalized customer communications in order to stay relevant to the consumer. And enterprise marketers need these tools to work on a massive scale,” said Neil Capel, Sailthru’s Chief Executive Officer and Founder, “Our partnership with Fluent represents a combination of precise customer acquisition at scale with the industry’s most powerful targeting, personalization, and optimization technology platform.”

About Fluent

Fluent is the industry leader in customer acquisition. The company’s proprietary ad serving technology and its extensive publisher network enable marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins and other actions on behalf of more than 500 leading brands and direct marketers. The company is privately held and based in New York City. To find out more, visit http://www.fluentco.com.

About Sailthru

Sailthru, the leading provider of personalized marketing communications technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data generates and delivers personalized, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider. For more information, visit http://www.sailthru.com.

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