Wifarer Launches Beacon-Powered "Blue Dot" Indoor Navigation at the Royal BC Museum

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Wifarer’s new Indoor Positioning Technology combines Bluetooth LE Beacons and RF Fingerprinting to enable accurate, reliable and private Indoor Location Services in any venue, regardless of WiFi infrastructure, on both iPhones and Android devices.

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Wifarer can provide Indoor Location Services in any venue, regardless of current WiFi infrastructure.

Wifarer, a global leader in Indoor Positioning Technologies, today launched a brand new approach to Indoor Location at the Royal BC Museum. Their innovation combines Bluetooth LE beacons and RF fingerprinting to enable precise, reliable and private indoor positioning of iOS and Android devices. Wifarer’s Royal BC Museum app is infused with beacon-powered capabilities, including “blue dot” positioning, turn-by-turn navigation, and location-aware exhibition content.

Wifarer’s new Bluetooth LE solution uses a proprietary RF fingerprinting approach. “Other Bluetooth LE and iBeacon solutions rely on a proximity push from a single beacon or triangulation to estimate mobile device location. Our advanced algorithms leverage data from multiple beacons, so we can determine indoor location with greater precision and stability, and ironically, with fewer total beacons.” says Wifarer’s Vice-President of Operations, Cameron Carmichael.

“We are delighted to offer our visitors a location-aware mobile experience on both iOS and Android,” says David Alexander, Head of New Archives and Digital Preservation for the Royal BC Museum. “ Wifarer’s technology lets us deliver layers of exhibition multimedia to visitors based on their location inside the museum.”

As an independent company, Wifarer's approach to Indoor Location Services is universal and flexible. Wifarer delivers solutions powered by a variety of Indoor Positioning Technologies, each delivering different granularity and latency at a different price point. Wifarer's flagship mobile-centric RF fingerprinting solution uses WiFi or Bluetooth LE to determine device location. They also support network-centric Cisco MSE positioning, and provide the essential Android complement to Apple’s new Indoor Location solution. “Wifarer can quite literally provide Indoor Location Services at any venue, regardless of current WiFi infrastructure,” says Wifarer’s Carmichael.

Wifarer offers an SDK to developers who want an easy way to infuse their apps with advanced indoor positioning, turn-by-turn navigation and location-aware capabilities, and a turnkey white label app to venues that want a proven, low cost way to deliver Indoor Location Services to their visitors. Wifarer’s cloud-based Indoor GeoCMS allows venues to manage maps, content, and navigation routes online. “We can update maps and content ourselves,” says the Royal BC Museum’s Alexander, “which is invaluable because we host temporary exhibitions every year, so floor plans and content change regularly.”

About Wifarer
Wifarer is a pioneer and global leader in Indoor Positioning Technologies. Their clients include hospitals, shopping centers, airports, stadiums, and museums around the world. Wifarer solutions use either WiFi or Bluetooth LE to pinpoint the indoor location of a mobile device and enable “blue-dot” navigation and location-aware services. Wifarer’s software suite includes a flexible SDK, a standard app, and a white label app (iOS and Android), as well as a cloud-based Indoor GeoCMS, a Location Analytics Dashboard, and a Mobile Survey Tool for RF Fingerprinting. Their core innovations are proprietary algorithms that accurately and reliably determine the indoor position of a mobile device, and the ability to implement Indoor Location Services in any venue, regardless of WiFi infrastructure. For more information, visit http://www.wifarer.com, or follow Wifarer on Twitter or Facebook.

About the Royal BC Museum
The Royal BC Museum explores British Columbia’s human history and natural history, advances new knowledge and understanding of BC, and provides a dynamic forum for discussion and a place for reflection. The museum and archives celebrate culture and history, telling the stories of BC in ways that enlighten, stimulate and inspire. Looking to the future, by 2017, the Royal BC Museum will be a refreshed, modern museum, extending its reach far beyond Victoria as a world-class cultural venue and repository of digital treasures. For more information, visit http://www.royalbcmuseum.bc.ca, or follow the Royal BC Museum on Twitter or Facebook.

MEDIA CONTACTS:

Wifarer
Media Relations
Office: 310.633.4024
Email: info(at)wifarer(dot)com

Royal BC Museum
Erik Lambertson
Corporate Communications Officer
Office: 250.387.5051
Email: elambertson(at)royalbcmuseum(dot)bc(dot)ca

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Cam Carmichael
Wifarer Inc.
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