eLUXE Launches it's 21st Celebrity Collection - Essie Button for eLUXE

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On November 29, 2014 eLUXE launched it's 21st celebrity clothing collection, Essie Button exclusively for eLUXE

eLUXE is thrilled to announce an exciting new collection set to launch today: Essie Button, exclusive to eLUXE. Essie Button (EssieButton.com) is the creative and honest vision of the UK’s Estée Lalonde, who has designed a limited edition clothing collection to serve as an extension to not only her website but incredible presence on YouTube (https://www.youtube.com/user/essiebutton)

As a growing global platform eLUXE extends the relationship between Digital Influencers and their fans from their screens to real life through merchandise – eLUXE is exited to power the launch of this fantastic collection.

The Essie Button collection embodies Estée’s fun energetic and young outlook, featuring graphic tees, bed shirts and a unique makeup bag. Price points range from $24 to $32. http://www.eluxe.ca/en/new-collections/essie-button.html Estée drove the creative direction and vision while eLUXE supported this vision by providing design, logistics, manufacturing, fulfillment, and customer service. Estée’s launch is eLUXE’s 21st launch in 2014.

“We have been working very hard at eLUXE with influencers to extend their relationship with their fans through these fantastic creative collections. We are inspired, and thrilled that we are albe to play a role in doing so for Estee” Said eLUXE CEO, Duke Mckenzie of the partnership.

MORE ABOUT eLUXE

eLUXE, a global leading commerce platform for fashion beauty and home extends the relationship between Digital Celebrities and their fans. Working with Multi Channel Networks and Digital Celebrities, eLUXE designs manufactures and delivers collaborative programs for fashion, beauty and wellness products that enable a physical connection between the Talent and their fans. All merchandise collections are driven by the unique vision of Talent and the experienced design, manufacturing and logistics team at eLUXE to enhance the relationship of the Talent with their fans in a unique and positive manner.

MORE ABOUT Essie Button

Essie Button is the lifestyle brand of Estée Lalonde, a 24 year old blogger who moved from Canada to England 4 years ago. Estée’s brand includes her site, social media presence including her hugely popular weekly videos on YouTube and now her very own merchandise line.

For further enquiries please contact press(at)eluxe(dot)ca

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Kat Peterson
eLUXE Media Group
+1 (416) 977-3325 Ext: 2001
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