Hater Snapback Hats Hit the Shores of Brazil

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The 2 year old Taiwan based company decides to tackle the growing South American streetwear market.

Mafia Mix Rio De Janeiro

one of the most influential urban hat brands on the planet...

In 2012 the Taipei startup hat brand was born. Now one of the most influential urban hat brands on the planet it seeks to expand in emerging markets. The Brazil market over the last few years has seen growth but in the street-wear scene not many brands have entered. Early this year the staff at Hater decided to attend the URB tradeshow in Sao Paulo and instantly became a buzz. They were featured on MTV Brazil and partnering with local distributor Drump Clothing. The brand recently launched their line in the beautiful city of Rio De Janeiro. Hater can now be seen in the 3 Mafia Mix stores in Rio. Pricing for Hater doesn't come cheap by local standards but, in an ironic twist the most expensive hats from the line are turning out to be the best sellers. This may be a testament to the power of Brasil's retail sector as well as its young and growing population. If you are in Rio you can check them out at Mafia Mix's 3 locations.

Maffiamix ParkShopping
Estrada do Monteiro 1200 - loja 204 - Campo Grande - RJ
Tel: 21 - 2414-7009

Maffiamix BanguShopping
Rua Fonseca - Loja 123B - Bangu - RJ
Tel: 21 - 3291-6464

Maffiamix Jardim Guadalupe
Av. Brasil - Loja 108/15 - Guadalupe - RJ


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Adrian Gariba
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