Busy Moms Find Time for Fitness with Home Exercise Program

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It’s a fact that every person needs physical activity almost daily to live his or her best life. Fitness Matters is an Alberta-based company that has recently launched Transform by Moveball™ – a comprehensive home exercise program for anyone with limited time available for fitness, especially working and stay-at-home moms.

"When I opened my challenge kit, I felt like I was diving into a healthier me."

Anita Parker and Jamie-Dee Marshall know first hand that working and stay-at-home moms give 100% to all that life demands. Their company, Fitness Matters, is committed to helping busy moms like themselves incorporate regular exercise into their day. “Moms give, give, give to others every waking moment. This isn’t bad; it’s just life,” says Parker, a personal trainer since 1994 and mom of two boys ages 11 and 8. “Unfortunately, they forget about themselves.”

Transform by Moveball™ is Fitness Matters’ debut solution for moms facing this lack-of-time barrier. It’s a 30-day fitness challenge neatly packaged in a box, ready to go. Challenge kits are ordered online and contain everything needed to complete the professionally developed home exercise program. Three pieces of cutting edge, portable exercise equipment, including a Moveball™, make a total home gym. A Moveball™ is a weighted rubber ball with two handles that makes each workout flowing, effective, and enjoyable. The full color workout guide with images clearly describes each workout, and supportive workout videos show options for varying levels and abilities. The daily logbook is also an essential component to the program, enhancing users’ motivation and accountability.

Nicole McInnes, mother of three active boys, recently completed the Transform by Moveball™ 30-day challenge. “When I opened my challenge kit, I felt like I was diving into a healthier me,” says McInnes. “After 30 days I lost five pounds, my clothes fit looser and I could do twice as many pushups.” Nicole’s husband joined her on most days of the challenge, making the entire experience even more valuable.

Full-time working mom Courtney Chwyl reports, “I loved every day of it of the challenge. It was exactly what I needed, and the best part was being able to do it in a very small space in my home.” Chwyl recently began the entire 30-day program again and plans to do this throughout the upcoming year. McInnes, on the other hand, has integrated the workouts into her other activities of yoga, aquatic fitness and walking.

Fitness Matters and its products are fueled by the fact that every person needs daily physical activity to live his or her best life. Transform by Moveball™ workouts use time-effective, functional interval training for whole body fitness, which aligns with current industry research and trends. The home exercise program is expertly designed to be a complete cardiovascular, muscle endurance and range-of-motion training experience requiring very little time and space – in other words, no excuses.

“I’ve been teaching group exercise classes for almost 20 years,” says Marshall, mother of two children with full hockey and dance schedules. “I’m so excited that with Transform we can expand beyond the walls of our fitness facilities and make exercise accessible for everyone.”

Busy adults of all fitness levels and abilities wishing to finally succeed at fitting regular physical activity into their day can find out more information at http://www.transformfitnesschallenge.com. There is a short online quiz at to see if Transform by Moveball™ is the right home exercise program for them.

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Anita Parker
since: 07/2014
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