We’re building technology essential to realizing the $31 billion mobile ad spend predicted by 2017.
Toronto, Canada (PRWEB) December 10, 2014
Gallop Labs, whose Facebook Innovation Award-winning prescriptive mobile marketing platform is bringing growth science to marketers everywhere, today announced a $2 million dollar seed financing round. The round of financing is co-led by Golden Venture Partners and Mantella Venture Partners, with Allen Lau of Two Small Fish Ventures and CEO of Wattpad, Albert Lai, CEO of Big Viking Games (previously founded Kontagent) and Jennifer Lum, Founder of Adelphic Mobile (previously at Quattro Wireless, acquired by Apple Inc.) amongst the prominent angel investors who are participating in the round.
The Gallop platform improves the entire mobile user management lifecycle: acquisition, retention, re-engagement, and monetization. It analyzes a variety of first party data (marketplace and app analytics) and third party campaign data to derive insights to inform marketing activities. Based on marketers’ business goals, Gallop identifies retention risks and engagement opportunities, creates audiences and targeting parameters, and then prescribes marketing actions — maximizing effectiveness and minimizing costs incurred. And, because the platform is automated, marketers and app publishers no longer have to waste time on administrative tasks; instead, they can do what they do best: strategize, create, execute, and succeed.
“The marketing industry has been slow to respond to the needs of the mobile marketer — a deficit that both we and our investors see as a virtually untapped opportunity,” said Karthik Ramakrishnan, Co-Founder and CEO of Gallop Labs. “By simplifying Growth Science into prescriptive, actionable tasks, Gallop will make paid media a less intimidating and more efficient prospect for mobile app developers of all sizes. We’re building technology essential to realizing the $31B mobile ad spend predicted by 2017.”
Gallop Labs will use the funding to accelerate growth — for their company and their customers. First up: scaling the platform and getting it into more hands everywhere. With the January release of their self-service platform, Gallop Labs will bring Growth Science to over 1.5 million small & medium mobile app developers around the world. Gallop’s current diverse roster of customers includes AccuWeather, The Associated Press, Rithm, and The New York Times.
Learn more about Gallop Labs and request a demo at http://www.galloplabs.com.
About Gallop Labs:
Gallop Labs is a prescriptive mobile marketing platform that leverages data science and in-app behavioral analytics to help brands and mobile publishers find and optimize the most valuable users for their applications. Gallop Labs leverages user behavior and segmentation to drive precise targeting that maximizes customer LTV and app monetization. Gallop Labs was recently a winner of the Facebook Innovation Award. Gallop Labs currently has offices in New York City and Toronto. The company was incubated by BNOTIONS, a Facebook Preferred Marketing Developer and Leading Mobile Strategy, Data and Analytics Firm.
About Golden & Mantella Venture Partners:
Golden Venture Partners is a mobile focused seed and early stage venture capital fund based in Toronto. We provide early stage funding and mentorship to young companies that leverage the massive potential of mobile products and services. Golden Venture Partners was created as a response to the unparalleled growth in the mobile marketplace and the dramatic changes in how companies are created, financed and acquired. Golden Venture Partners is focused on funding these early stage companies to work together to launch the next generation of breakthrough mobile products and services. http://www.goldenvp.com
Mantella Venture Partners is a $23m seed stage fund that partners with exceptional entrepreneurs to build market-altering mobile and Internet software businesses. MVP invests up to $750k at inception, with the ability to participate in subsequent rounds. Mantella VP invests alone, or alongside other value-added venture and angel investors that share the belief that founder/investor alignment is key to building successful companies and profitable exits. Our portfolio companies benefit from active, hands-on involvement in all phases of growth, including business development, marketing, financing, and team development. http://www.mantellavp.com