Many people think science is just for kids, or exists only in textbooks, yet from toothpaste to tweeting, you interact with science every day. STEMsocks aims to promote everyday science
San Francisco, CA (PRWEB) December 10, 2014
STEMsocks announces the launch of its Fall 2014 line of science-themed socks for men and women with images that include the iconic DNA double helix, a neon radioactive symbol, a vintage atom, and a pulsating electrocardiogram. The flat knit cotton-nylon blend socks can be bought online at http://www.stemsocks.com for $13.99 a pair.
Both men and women will find the new construction pleasing – with one-size-fits-all sizing, a finer knit fabric making them lightweight and compatible with many different shoes, and a higher leg height which is appealing to men, yet compatible with trends for women.
In keeping with STEMsocks’ mission to improve the image of science in pop culture, each pair comes with a witty description intended to both educate and amuse the buyer. As a positive and spirited brand, the inside rim of each sock instructs the buyer to channel their inner child and “Celebrate Science.” “People really gravitate towards the novelty of this abstract topic showing up on such a familiar clothing item,” says founder Rachel Senturia.
STEMsocks was founded in 2012 by Senturia while she was earning her Ph.D. in biochemistry at the University of California at Los Angeles. Senturia, who has long worn novelty socks, lamented that none could be found with scientific symbols and was dismayed at how scientists were often portrayed in popular culture. She created STEMsocks to promote a more hip version of science. “Many people think science is just for kids, or exists only in textbooks, yet from toothpaste to tweeting, you interact with science every day,” Senturia explains.
STEMsocks is a San Francisco-based sock company offering unique socks with designs relating to the STEM fields (Science, Technology, Engineering, and Math). STEMsocks are currently available online at http://www.stemsocks.com, in ten science museum gift shops around the country, and a number of stores in the Bay Area. One percent of retail sales are donated to a non-profit involved in expanding access to STEM education for K-12 grades. For more information please visit http://www.stemsocks.com.