Canadian Entrepreneurs Prove Fresh Approach to Total Hand Hygiene

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After more than fifteen years of market research, development and extensive collaboration with the healthcare community, the end result is an industry first: freshnails™: the undernail sanitizer™, a portable, innovative, sanitation and cosmetic tool that not only targets and removes debris, but also eradicates potentially harmful germs and bacteria from your undernails™.

freshnails™ isn’t a superficial beauty product like a nail polish or lip gloss. It legitimately promotes better health, and that’s why we feel so passionately about it.

Ottawa-based entrepreneurs Ben Toeg, MBA and Sayed Dadshani have launched a revolutionary new cosmeceutical product that is about to change the way Canadians look at hand hygiene.

“Most people are not aware of the amount of germs, bacteria and viruses living under their fingernails (undernails™), which when transmitted, can cause serious health issues like H1N1, E. coli, MRSA, Strep, Salmonella and Coronaviruses,” says Ben Toeg, President of freshnails™ Inc. “There is an inherent need for a product that addresses this problem, but nothing in the marketplace exists. We have since taken matters into our own hands or more specifically, under our own nails.”

After more than fifteen years of market research, development and extensive collaboration with the healthcare community, the end result is an industry first: freshnails™: the undernail sanitizer™, a portable, innovative, sanitation and cosmetic tool that not only targets and removes debris, but also eradicates potentially harmful germs and bacteria from your undernails™.

“The fact is that 80% of germs and bacteria that lead to infection are spread by our hands,” says Sayed Dadshani, CEO. “freshnails™ isn’t a superficial beauty product like a nail polish or lip gloss. It legitimately promotes better health, and that’s why we feel so passionately about it.”

“We’ve known for over 75 years that alcohol is an important part of hand hygiene. But nail hygiene has always been an issue. Fingernails can easily transmit infection, but until now, no one has found a solution. With freshnails™, we can finally ensure that fingernails are as safe as hands, and infections spread, can be better prevented everywhere,” says Jason Tetro, Chief Health Consultant.

According to Dr. Chandra Panchal, Chief Medical Consultant, “After conducting several tests using freshnails™, results prove that when used as a compliment to your daily hand washing and hygiene routine, freshnails™ significantly reduces bacterial counts under the fingernail area and thereby decreases the chance for infection.” freshnails™, therefore, lowers the risk of common infections, helps prevent sickness and illness, and reduces food preparation germ and bacteria transmission. freshnails™ also supports healthier day care/classroom and hospital environments, and could help decrease school/work absenteeism rates by killing 99.99% of germs and bacteria under the fingernails.

To learn more about freshnails™, including a list of unique ingredients, facts and figures, and where to purchase, please visit http://www.freshnails.com.

For media information, please contact:

Ben Toeg, President
ben(at)freshnails(dot)com | 613.558.7239

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Ben Toeg
freshnails
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