Mobee’s Holiday Shopping Data Uncovers Insights on the Most Popular Retailers and Brands of 2014

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Data collected with Mobee’s Retail Intelligence platform during the busiest shopping time of the year delivers major insights to key stakeholders.

Retail is Detail – Top Managers Focus on Key Metrics

Retail is Detail – Top Managers Focus on Key Metrics

Out of stock was a major issue for one of the hottest gaming gifts this season, Call of Duty Advanced Warfare. Thirty-seven percent of store visits at Best Buy and 27% at Target did not have the product on the shelf.

The National Retail Federation reported in their Thanksgiving Weekend Spending Survey, conducted by Prosper Insights & Analytics, that 86.9 million shoppers were hitting the stores or the Internet on Black Friday. This holiday rush is critical for brands and retailers to meet end of year numbers and goals, so Mobee took a week to see how the major players were doing.

“Ways In-Store Data Can Help Retailers & Brands During the Holidays” are two reports by Mobee that provide information on popular retailers and brands before, during, and after Black Friday. It also includes tips for how store operators and brand managers can collect better data to understand trends, improve operations, and plan for the future.

What are shoppers looking for?
Mobee’s Holiday Store Tracker Missions* reported that electronics (35%), video games and consoles (24%), and household appliances (13%) are what shoppers are putting on their wish list this year. Fashion, clothing, and accessories (12%) were not far behind.

How do retailers & brands prepare for the holidays?
Retailers operate with all hands on deck during the holidays to ensure that customers can find what they’re looking for and then purchase items with ease. Frustrations arise when lines are long, stores are unorganized, or help from associates is lacking. Brand managers and marketers will focus on product displays across different retail channels. They key in on how their products are being stocked, priced, and promoted to shoppers making sure everything is according to plan.

Data from Mobee’s Holiday Store Tracker Missions uncovered that:

  • Best Buy, Target, Kohl’s and Bed Bath & Beyond showed holiday preparedness with efficient check out processes in place. Seventy-five percent of visits across all four retailers reported 5 or less people waiting in line.
  • Best Buy led the charge with most employees helping customers— 13% of the store visits reported 21+ sales associates on the floor. Target closely followed behind with 12%.
  • Out of stock was a major issue for one of the hottest gaming gifts this season, Call of Duty Advanced Warfare. Thirty-seven percent of store visits at Best Buy and 27% at Target did not have the product on the shelf.
  • Pricing was all over the map. For example SodaStream SOURCE Starter Kit ranged in price between $71.99 - $129.99 at Kohl’s and $49.99 - $103.99 at Bed Bath & Beyond.

Stores and brands are leveraging Mobee’s platform to prepare for high store traffic or new product launches, as well as monitoring the day to day in-store activity. Contact Mobee at contact(at)getmobee(dot)com to learn more about how your store or brand can benefit from Mobee’s on-demand retail intelligence.

About Mobee
Mobee was founded with a vision to use mobile technology and the power of the crowd to collect the world’s offline data. Mobee has cracked the code on gathering retail intelligence in a simple, scalable way, bridging the massive retail gap between brands and shoppers.

(Mobee’s Holiday Store Tracker Missions collected data from 318 store visits between 11/24/14 and 12/1/14 across 146 different Best Buy, Target, Bed Bath & Beyond, and Kohls locations.)

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Erika Gordon
Mobee
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