Castlewood's New Websites Optimize Social Media Integration

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Castlewood, an eating disorder treatment center, launches modernized websites designed to better serve the eating disorder community.

Our social media fan base also became so active that we felt it was an excellent opportunity to highlight their conversations...

Castlewood Treatment Centers have given their websites a fresh, new look. The new design boosts the power of social media as an information and educational portal, and features a clean, modern look. The shift to a new website more effectively serves those who are seeking help from eating disorders and those who provide professional care to clients and families struggling with disordered eating behaviors.

“We realized that our current websites had become go-to resources for both professionals and the public,” remarked Nancy Albus, LPC NCC CEDS, and CEO of Castlewood. “Our social media fan base also became so active that we felt it was an excellent opportunity to highlight their conversations on our website. Those who have experienced the pain and problems of an eating disorder, and the joys and challenges of recovery, have an extraordinary voice that needs to be shared.”

Each of the three new websites has a crisp, clean homepage that is modernized in terms of style and utility. Video, alumni testimonials and social media integration are new features that Castlewood anticipates will be increasingly utilized by the public and eating disorder professionals. With up to 24 million individuals in the United States suffering from an eating disorder, access to accurate, meaningful information is critical. Eating disorders affect both men and women of all ages.

Improved usability of each new website takes advantage of trending website standards, with a more natural internal navigation that is shifted to the left side.

Albus explains, “there is an extraordinary amount of valuable information on all three websites. We wanted to make it easier for visitors to find it, and in a way that provides a clearer and deeper view on an abundance of topics. Our new design allows professionals to find areas of interest, and the public to find the support and community that is so essential to recovery.”

Cleaner blog page layouts highlight both authors and categories, making exploration easy and beneficial for identifying new topics and reviewing a wider degree of information on shared themes. The new Castlewood website design integrates complete mobile responsiveness, allowing maximum ease and performance whether a visitor is on a smartphone, desktop computer or other handheld device. Visitors can easily subscribe to blog threads and newsletters via the new site design.

Although each new Castlewood website has a personalized touch and feel, they are easily recognized as reflecting the overall Castlewood image. The flagship Castlewood Treatment Center is located in Saint Louis, Missouri. Monarch Cove is in Monterey, California, and the newest center, The Highlands, provides eating disorder treatment in Birmingham, Alabama.

About Castlewood:
Castlewood Treatment Center helps people with eating disorders transform to healthier lives. Established in 2000 as the first residential treatment facility in Missouri, Castlewood’s licensed health care team is nationally recognized and has decades of combined experience in providing compassionate, professional and successful treatment for more than 1,000 men and women with eating disorders and related conditions. They offer individualized, supportive and comprehensive care in a home-like residential setting to help people towards recovery and a bright, healthy future. Castlewood facilities are located in St. Louis, Missouri; Monterey, California; and Birmingham, Alabama and are accredited by the Commission on Accreditation of Rehabilitation Facilities and The Joint Commission. For more information, visit castlewoodtc.com.

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Deanna James
@castlewoodtc
since: 11/2009
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