Swedish Publisher Will Install NEWSCYCLE Advertising to Grow Multichannel Advertising Business

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Hallpressen selects Newscycle to better serve customers and streamline advertising operations

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NEWSCYCLE Solutions and Hallpressen AB in Sweden have signed an agreement to install Newscycle Advertising 2014.1 at the media company’s six publications. Hallpressen newspapers, owned by Herenco AB in Jönköping, Sweden, serve over 250,000 people daily.

Newscycle Advertising is end-to-end print and digital advertising system designed to deliver unprecedented flexibility for all CRM, ad sales, production, finance, reporting and analytics processes.

Hallpressen selected Newscycle Advertising to manage the group’s growing multimedia advertising business. With the new software, Hallpressen will have the ability to meet customer demands for a powerful self-service platform. Hallpressen can use the new advertising system to leverage its cross-media selling abilities, and to increase workflow efficiencies.

“We are honored to work with Hallpressen,” said Robert Bohlin, executive sales director, Newscycle, EMEA. “Newscycle’s advertising system will help develop stronger and more informed business strategies and meet revenue goals, while creating a more effective way to manage advertising operations.”

Newscycle Advertising is an industry-leading software platform for managing a media company’s multi-channel advertising business, including the entire contact-to-cash lifecycle. Based on technology platforms that run on-premises or in a SaaS (Software as a Service) environment, Newscycle Advertising provides a single integrated view of the complete advertising workflow.

About NEWSCYCLE Solutions
NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH, Atex Adbase and MediaSpan, delivers the most complete range of software solutions for the global news media industry, including news content management, advertising, circulation, audience, and analytics. Newscycle is a trusted technology partner serving more than 750 media companies with 8,000 properties across more than 30 countries on 6 continents. The company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Canada, Denmark, Germany, Malaysia, Norway, Sweden, and the United Kingdom. For more information, go to: http://www.newscyclesolutions.com.

Media Contact:
Lisa Speth
Marketing Communications Manager
+1(801) 853-5068

Birgit Ankjaer
Marketing Manager, EMEA
+45 4038 9914

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Lisa Speth
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