Seattle, WA (PRWEB) December 09, 2014
Mixpo, the leading interactive video advertising technology company, today announced that BrightRoll, the industry’s leading programmatic video advertising platform, has selected the company to join the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. As a gold partner, Mixpo has established a deep integration into BrightRoll’s end-to-end workflow to better help marketers increase the efficacy of their programmatic video advertising campaigns.
“We’re delighted to be recognized as a gold partner in BrightRoll’s partner program,” said Kevin Ascher, Sr. Director of Sales, Mixpo. “This accomplishment is a testament to the impact of our solution, and supports our mission of providing marketers with industry leading tools that improve campaign effectiveness.”
The BrightRoll partner program offers a wide range of resources, trainings, analyses and support to help partner members grow their business. Gold partners have passed a rigorous selection process and represent industry-leading solutions that enable marketers to best meet their needs.
“The BrightRoll partner program ensures that marketers have access to an ecosystem of best-in-class products and services to maximize the efficiency of their video advertising campaigns,” said Brent Horowitz, VP of Business Development, BrightRoll. “We’re proud that Mixpo has achieved platinum status and look forward to better serving our customers, while advancing the video advertising industry.”
Mixpo is a digital advertising technology company that enables agencies and media companies to build, deliver and measure interactive video ads on all screens. The company’s mStream video ads can be published on premium websites, ad exchanges, and in the newsfeeds of all major social sites. mStream video ads operate in any format: in-stream, in-banner, in-app and in-social. Set up and execution is fast and easy whether you do-it-yourself or use Mixpo as a managed service.
In 2014 and 2013, Mixpo was selected by Forbes as one of America’s Most Promising Companies. Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in New York, Portland and Victoria BC. More information can be found at http://www.mixpo.com.
BrightRoll is the industry’s leading programmatic video advertising platform for reaching audiences across desktop, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including 87 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks as one of the industry leaders in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit http://www.brightroll.com/.