Healthyroads Population Health and Wellness Program Receives Top Marketing Communication Awards

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Healthyroads, Inc. the population health solutions subsidiary of American Specialty Health Incorporated, recently received top honors from key industry organizations for excellence in communications in 2014.

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Healthyroads, Inc. the population health solutions subsidiary of American Specialty Health Incorporated, recently received top honors from key industry organizations for excellence in communications in 2014.

The Healthcare Advertising Awards, which recognize exceptional quality, creativity and message effectiveness in the health care field, awarded Healthyroads the following:

  •     Gold: Happy Healthy Birthday cards
  •     Gold: Building Blocks challenge
  •     Silver: Healthyroads® client calendar
  •     Silver: Healthyroads cube
  •     Silver: Healthyroads blog
  •     Silver: Healthyroads.mobi site
  •     Bronze: Healthyroads Pinterest site
  •     Bronze: Windows to Better Health challenge

The APEX® Awards, an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media, recognized Healthyroads for the following:

  •     Excellence: Healthyroads blog
  •     Excellence: Is This Your Idea of Breakfast poster
  •     Grand: Healthyroads Pinterest site

The Aster Awards, which recognize excellence in medical marketing, awarded Healthyroads the following:

  •     Gold: Be Great™, Live Well card
  •     Gold: Healthyroads blog
  •     Gold: Healthyroads Health Coaching flier

The Hermes Awards honor creators of traditional and emerging media. Healthyroads was awarded the following:

  •     Platinum: Healthyroads blog
  •     Honorable mention: Healthyroads stress cube
  •     Honorable mention: Lunch and Learn consultant email
  •     Honorable mention: Press Start posters

The American Business Awards, which honor the achievements and positive contributions of organizations and business people worldwide, recognized Healthyroads with a Stevie® Award for:

  •     Silver, Health Products and Services: Company of the Year

The W3 Awards recognize creative excellence on the Web, awarding Healthyroads the following:

  •     Silver: Healthyroads blog
  •     Silver: Healthyroads Overview video

The award-winning materials were created by Healthyroads Engage! Creative GroupTM, the in-house PR and creative marketing team providing services to Healthyroads customers seeking to improve the health of their employees and/or health plan members. In addition to housing nearly 3,000 wellness promotional materials on EngageHealthyroads.com, Engage! Creative Group develops custom-designed campaigns to better motivate and inspire Healthyroads members to participate in their employer’s or health plan’s wellness programs.

Other awards bestowed on the Healthyroads marketing and public relations team for communications excellence included:

Communicator Awards

  •     Silver: Healthyroads.com website

Astrid Awards

  •     Honors: Healthyroads Overview video

About Healthyroads, Inc.
Healthyroads, Inc., a subsidiary of American Specialty Health Incorporated (ASH), offers a wide range of population health solutions, including: the award-winning Healthyroads® telephone-based lifestyle and health coaching programs, member engagement promotions, program management, health risk assessments, biometric screenings, claims analytics, risk stratification, incentive management plans, competitive group challenges, worksite wellness programs and/or an integrated online wellness portal, Healthyroads.com. Healthyroads serves nearly 5.5 million members nationally. For more information about the programs, visit ASHCompanies.com or call 800-848-3555. Follow us on Facebook at Facebook.com/Healthyroads, YouTube at youtube.com/Healthyroads, Pinterest at pinterest.com/Healthyroads, Twitter at @Healthyroads and Instagram at @Healthyroads.

About American Specialty Health
American Specialty Health Incorporated (ASH) is one of the nation’s premier independent and privately-owned specialty health services organizations, providing specialty health care networks and programs, fitness and exercise programs, and population health solutions for health plans, insurance carriers and employer groups. Operating from offices in San Diego, Calif., Southlake (Dallas), Texas, Carmel (Indianapolis), Ind., and Columbia, S.C., ASH has more than 1,200 employees and administers services for more than 34 million members nationwide. Additional products offered through ASH and its subsidiaries include Healthyroads®, FitnessCoachTM, Active&Fit®, ExerciseRewardsTM and others. For more information about ASH, visit http://www.ASHCompanies.com or call 800-848-3555. Follow us on LinkedIn or Twitter at @ASHCompanies or on LinkedIn.

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