Bird Rock Coffee Roasters Increases Expansion With New Roasting Facility
La Jolla, Calif. (PRWEB) December 10, 2014 -- Today, Bird Rock Coffee Roasters opened their roasting facility, to support the increase in business and distribution with the addition of their second retail location in the Little Italy district of San Diego. The 3,000-square-foot warehouse, which will house additional roasting equipment, will also serve as a wholesale distribution center for businesses and customers. The new additional roaster will allow Bird Rock Coffee Roasters to double their roasting capacity from about 100,000 pounds of green coffee per year to 200,000.
To continue their tradition of operating as a sustainable business, Bird Rock Coffee Roasters’ new roasting facility will utilize a Loring roaster, which reduces greenhouse gas emissions and energy consumption by up to 80 percent compared to other roasters. The Loring technology will allow Bird Rock Coffee Roasters to focus on developing and roasting unique coffee profiles more efficiently, while maintaining consistency with each individual batch.
“The addition of our new roasting facility will allow Bird Rock Coffee Roasters to serve more customers and retail businesses through our wholesale capability,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “Even with our business growing, we are still dedicated to operating as the neighborhood craft coffee roaster, focusing on roasting quality, small-batch coffees.”
The new roasting facility, located at 1270 Morena Boulevard, will also host weekly public cuppings, educational seminars, and barista training in early 2015. They will also open a retail coffee bar at this location of Bird Rock Coffee Roasters, and sell freshly roasted beans to the public within the first quarter of 2015.
About Bird Rock Coffee Roasters
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roaster’s staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters has the top quality Roaster on site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit http://www.birdrockcoffee.com
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Celia Sepulveda, Bird Rock Coffee Roasters, http://birdrockcoffee.com, +1 (858) 337-1326, [email protected]
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