London School of Marketing explains the difference between product innovation and marketing innovation among leading global brands

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LSM, releases an article explaining the essential difference between product innovation and marketing innovation, taking examples from leading global brands.

From product innovation to marketing innovation

From product innovation to marketing innovation

From the basic marketing method of ‘product labelling’ all the way to viral videos, marketing innovation has helped companies promote their products in unique and exciting ways.

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has released an article explaining the essential difference between product innovation and marketing innovation, taking examples from leading global brands.

"Product innovation refers to companies that are introducing new products or services to the market. In contrast, marketing innovation refers to companies coming up with novel, creative strategies and methods to market a company’s products and services," states the article. "From the basic marketing method of ‘product labelling’ all the way to viral videos, marketing innovation has helped companies promote their products in unique and exciting ways."

Complementing a comprehensive range of blogs, white papers and case studies designed to support students pursuing sought-after marketing designations, this article is based on research into leading global brands including Coca Cola and 3M. It outlines the importance of marketing innovation and how it serves to support product innovation.

"It is clear that product innovation will only get brands some of the way," the article concludes. "It takes market innovation to ensure long-term success."

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London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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