Seminole Gaming to Implement GuestREV® Revenue Management System as Part of Hotel Expansion Initiative at Seminole Casino Hotel, Immokalee

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Company cites several reasons why the choice of Rainmaker’s market-leading software solution was an “easy one”

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There was nobody else we wanted to partner with as strong as we wanted to partner with Rainmaker.

The Rainmaker Group, a world leader in automated forecasting and profit optimization software and services for the Gaming & Hospitality industry, announces that Seminole Gaming Corporation will implement GuestREV® at its recently renovated and newly expanded Seminole Casino Hotel, Immokalee property. Anticipated go-live is December 2014.

The new, four-story, 99-room hotel is the latest phase of a major upgrade initiative that includes a casino floor expansion, new restaurant, and 7,500 sq. ft. event center, located about an hour’s drive east of Naples, FL, and which, this year, is celebrating its 20th anniversary.

The Seminole Casino Hotel, Imakolee award marks the second time in four years Seminole Gaming has selected Rainmaker’s market-leading automated revenue management system in a competitive procurement.

“Our decision to choose Rainmaker was an easy one,” said Robert Levine, Corporate Director of Revenue Management. “We already have four years of proven results with their software and they provide us with a great support team. There was nobody else we wanted to partner with as strong as we wanted to partner with Rainmaker."

“The Rainmaker platform has been for a number of years, and still is, extremely cutting edge. They continue to find ways to innovate and enhance the product. System uptime is outstanding, far exceeding their goals and our expectations. And when we need software support of any kind, at any time, their phone is always ‘on.’”

As the longtime market leader in gaming/hospitality revenue management, Rainmaker, in recent years, has had to correct the misconception that its leading-edge solutions are designed for large, complex casino-hotels only. “Nothing could be further from the truth,” says Levine.

“Truly, revenue management makes the most sense when you’re dealing with extreme constraints. And that’s something we will certainly have at our Immokalee property, given we’ll have only 99 rooms. The property’s demand will far exceed the supply, which will make GuestREV extremely valuable. Because of this, I think the partnership with Rainmaker is going to pay huge dividends because the pricing software will allow us to quickly and efficiently adjust our pricing strategies.”

John Wallace, Rainmaker’s President, Gaming/Hospitality, agrees. “Second only to driving revenue and continuing to be a great partner to Seminole Gaming, our hope is that this competitive procurement will help reaffirm to those looking for a best-in-class revenue management solution that ours can be tailored to meet the needs of properties of all shapes and sizes,” said Wallace. “We’re confident GuestREV will bring value to Seminole Casino Hotel, Immokalee, consistent with what the properties in Tampa and Hollywood have experienced the last four years.

One of Seminole Gaming’s key performance metrics is something it calls ProfitPAR (Profits Per Available Room), which is the profitability of each hotel room divided by the hotel’s capacity. “One of our measurable goals is for ProfitPAR to exceed gaming growth on our gaming floor,” Levine explained. “If, for example, the gaming floor grew by 10 percent, my expectation is that the ProfitPAR figure should also grow by some number greater than 10 percent. And that’s what’s happening at our Tampa and Hollywood properties where we continue to have more than double-digit growth relative to what the gaming floor is doing.”

The latest figures from the two properties are off the charts. In Fiscal 2014, ProfitPAR grew 35 percent
year-over-year, far outpacing the action on the gaming floor. Says Levine, “We’re able to achieve this level of growth because of the confidence we have in the Rainmaker platform.”

While other companies have made similar claims, Rainmaker’s GuestREV system continues to be the only revenue management system in the industry to factor in Total Guest Value when determining the optimal mix of business.

About Seminole Casino Hotel, Immokalee
Seminole Casino Hotel, Immokalee is Southwest Florida’s premier gaming destination, drawing nearly two million visitors each year. In December, nine months after breaking ground, a new, four-story, 99-room resort-style hotel will open for business. Celebrating its 20th anniversary in 2014, Seminole Casino Hotel, Immokalee has more than 1,150 Las Vegas-style slots – from high-paying progressives and video poker to the industry’s newest titles. The 75,000-square-foot plus casino offers 38 live table games. It is also contains the Zig Zag Blackjack pit, where the Zig Zag Girlz play. The new Paradise Room is a high-stakes gaming parlor with Blackjack and Mini-Baccarat pit and a separate area for high-limit slot machine play. The new WPT Poker Room has both limit and non-limit games. Dining options include 1st Street Deli, Southwest Florida’s only authentic New York-style delicatessen. The Zig Zag lounge, home of the Zig Zag Girlz, is “where the party never ends” with nightly live entertainment and no last call. Two 42-inch HD televisions and a 103-inch screen at the Zig Zag bar broadcast sporting events and other entertainment. A 10,000-square-foot Event Pavilion seating up to 800 guests is for large entertainment events, such as concerts, weddings, banquets, company outings and privately held dances. For more information, call toll-free (800) 218-0007 or go to http://www.seminoleimmokaleecasino.com.

About Rainmaker
The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Gaming, Hospitality and Multifamily Housing industries. An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research in order to bring clients the most sophisticated systems. Whether GuestREV®, TribalREV®, or GroupREV®, all Rainmaker solutions for Gaming & Hospitality provide clients a strategic advantage in achieving the highest profitability from their assets. Rainmaker solutions are used to manage over 150,000 rooms for companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others, and they support the operations of leading tribal clients such as Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and more. Rainmaker is a Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, and has for four years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.

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