J. Ross Publishing announces the publication of Branded Entertainment

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Dealmaking Strategies & Techniques for Industry Professionals

Valero does a masterful job of explaining how the deals get done, where the opportunities are, and how to expertly maneuver within the marketplace.—Alvaro Saralegui, Media Consultant to the NFL, former Advertising & Marketing Director, Sports Illustrated

Branded Entertainment (BE) is not product placement but a concept where brands and original, entertaining media content become truly intertwined. While many may be aware of this concept, few truly know how to bring it from concept, to contract, to reality.

Industry veteran, Damaris Valero, demystifies the deal process and provides a thorough and practical understanding of the BE business including when it makes sense and when it doesn't. She explains the roles and thought process of all parties involved in a potential deal: the brands, the networks, the content producers, and the ad/marketing agencies. Branded Entertainment outlines the many different scenarios that could surface depending on who leads a deal and who accepts production costs, and provides formulas and guidelines for BE negotiations. It summarizes the do’s and don’ts of the business and gives the reader a checklist of things to keep in mind when at the deal table.

Branded Entertainment: Dealmaking Strategies for Industry Professionals, is available for purchase directly from the publisher’s web site at http://www.jrosspub.com/branded-entertainment.html as well as from all major book retailers worldwide.

About the Author:
Damaris Valero has been the Managing Director and Executive Producer at Animus Entertainment Group since 2003. Animus is a multimedia content provider company with offices in New York, Miami, and Bogota, Colombia. Over her 25 years in the business, she has developed numerous multi-layered deals and co-produced innovative programming ideas for networks and national advertisers through unique Branded Entertainment formulas. Ms. Valero was recently interviewed on the subject for NPR’s Marketwatch.

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Mary Ellen Thomas
J. Ross Publishing Inc.

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