Goose Creek Chain Implements PriceAdvantage Software

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Largest locally owned and operated convenience store chain on the Eastern Shore selects PriceAdvantage fuel pricing software to reduce manual processes and increase margins

Goose Creek Store

We are very impressed with PriceAdvantage software and its responsive, professional team.

PriceAdvantage, a fuel price management software company and division of Skyline Products, announced today that Goose Creek Food Stores has selected PriceAdvantage to support and execute its fuel pricing strategy at 17 locations on the Delmarva Peninsula, which includes southern Delaware and the Eastern Shores of Maryland and Virginia.

Goose Creek sought a solution that would give headquarters full control over their fuel pricing strategy and reduce manual processes, delays, and errors. With PriceAdvantage, they can now easily gather and analyze competitive fuel pricing data, gain immediate access to real-time volumes and margins, establish site-specific business rules to help automate price changes, and create robust performance reports and analytics. PriceAdvantage will provide Goose Creek with the fuel pricing control they desire along with the ability to respond immediately to the volatile fuel market – even from a mobile device.

“The days of using spreadsheets to manage a retail fuel business are coming to an end and Goose Creek management recognizes that,” said Chip Stadjuhar, President and CEO of Skyline Products. “To be competitive, fuel marketers need instant access to real-time data in order to assess volumes, margins, competitor pricing, and replacement costs. We are proud that Good Creek has selected us as their partner, and we are excited to watch them excel.”

Integrating with Goose Creek’s multiple point-of-sale systems has proven easy, as PriceAdvantage boasts pre-built, verified integrations with Gilbarco Passport and VeriFone Sapphire systems. Also, Goose Creek opted to purchase the PriceAdvantage hosted solution which reduced the implementation time and lowered hardware and software costs.

“We are very happy, and the system is working extremely well,” says Greg Stutzman, Vice President of Retail. “We are very impressed with PriceAdvantage software and its responsive, professional team.”

About PriceAdvantage
A division of Skyline Products, Inc., PriceAdvantage believes that fuel-pricing excellence is both an art and a science, balancing the importance of economic models with human knowledge of outside variables. PriceAdvantage, with patented technology licensed exclusively to Skyline Products, helps dealer and company-owned convenience stores make the best, most informed fuel pricing decisions in less time by combining performance and competitive analysis with local area knowledge. PriceAdvantage offers the most complete end-to-end fuel price change execution software solution. The software automates the entire fuel pricing process from collecting competitive information, to performing sophisticated analysis for best price determination, to executing rapid speed-to-the-street price changes with price change confirmation feedback, all in a matter of minutes. Customers include: CST Brands, BJs, Rutter’s, Flyers Energy, Parker’s and more. Learn more about PriceAdvantage at

About Goose Creek Food Stores
The Goose Creek chain is exclusively owned and operated by Cato Gas & Oil, Inc. of Salisbury, Maryland. Cato Gas & Oil is one of the region's leading providers of heating oil, propane, and fuel systems. Since 1960 the company has enjoyed a reputation for great service that is unmatched on the Delmarva Peninsula with locations in all three states (i.e. Delaware, Maryland, & Virginia.). Goose Creek is the largest Delmarva based convenience store chain with stores co-branded with major fast food brands Arby’s, Popeye’s Chicken and Biscuits and Subway. The company credo is “Where the Customer Drives Our Business” and offers world-class service and quality motor fuels at the lowest possible prices.

Skyline Products and PriceAdvantage are trademarks of Skyline Products, Inc. Other company and/or product names mentioned herein may be the trademarks of their respective owners.

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Allison Wroe
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