Coldwater Machine Company Appoints Robert Rich as its Solid State Joining Center Director

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Bob Rich, former Schuler Inc. vice president, has been hired by Coldwater Machine Company to run its new Solid State Joining Center

Bob Rich, Coldwater Machine's new Solid State Joining Center Director

Bob is a seasoned manufacturing executive that possesses both excellent leadership skills and broad industry knowledge.

Coldwater Machine Company has appointed Robert Rich as director of its Solid State Joining Center dedicated to the development of technologies such as friction welding to address the challenges of joining lightweight and dissimilar materials. Rich will be responsible for overall operations of the Joining Center including new business development, market expansion, staff development and quality control.

“Bob is a seasoned manufacturing executive that possesses both excellent leadership skills and broad industry knowledge,” said Coldwater Machine President Tim McCaughey. “I am confident he will help further our capabilities and develop our business in the markets we serve.”

Before joining Coldwater, Rich served as vice president and general manager of Schuler Incorporated in Canton, Mich. for seven years where he was responsible for overseeing all technical and production aspects of the business. Prior to that he opened the Detroit metro offices of General Bearing Corporation, serving as Director of Automotive Applications, and Stanadyne Corporation where he was Sales & Application Engineering Director.

Rich is a member of the Society of Automotive Engineers (SAE), the Original Equipment Suppliers Association (OESA) and the Center for Automotive Research (CAR). He holds a bachelor of science degree from Aquinas College (Grand Rapids, Mich.), supported by engineering coursework at Lawrence Institute of Technology (Southfield, Mich.).

Coldwater Machine Company is a leader in the design, build, and integration of specialized equipment for industrial component manufacturing, primarily serving companies in the automotive, aviation, aerospace, appliance and energy industries that are producing products with tight tolerances. With over 50 years’ experience, the company’s key competencies include precision machining and assembly, engineering support, manufacturing systems that support production solutions, and solid-state welding/joining systems.

For more information on Coldwater Machine capabilities, visit

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