White Paper Writing Earns B-to-B Copywriter Ernest Nicastro Two 2014 Marcom Awards

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B-to-B copywriter Ernest Nicastro has been recognized by The Association of Marketing and Communications Professionals (AMCP) for "outstanding creative achievement." The Marcom Awards is an international awards competition administered by the AMCP and judged by "industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry."

B-to-B copywriter Ernest Nicastro has earned one platinum Marcom Award and one gold Marcom Award in the recently concluded 2014 international Marcom Awards competition. Winners were selected from among more than 6,000 entries submitted across more than 200 categories. Nicastro's winning entries were in the category of white paper copywriting.

Specifically, the freelance copywriter and marketing content specialist garnered a platinum Marcom Award for his white paper for NetGain Technologies entitled "The Bottom Line On Managed IT Services: Why Many SMBs Are Making The Switch." (http://offers.netgainit.com/the-bottom-line-on-managed-IT-services.html) His other entry in the white paper copywriting category, written for Switchcraft Industries and entitled "Field-Assembled Cables Or Overmolded? Key Factors To Consider," earned a gold Marcom Award.

"First, I want to thank these two fine companies for giving me the opportunity to work with them," said Nicastro. "I think white paper copywriting takes a specific understanding of what this type of marketing content is and what the objectives of it are -- as well as the ability to research and write a clear, cohesive document that benefits both the reader and the white paper provider. And it's nice to have recognition and reinforcement from industry leaders that validate your understanding and beliefs."

About Ernest Nicastro
Ernest Nicastro is an award-winning B-to-B copywriter with more than 20 years of experience. A versatile writer, Nicastro's copywriting portfolio includes web site content, video scripts, case studies, by-lined articles, speeches, newsletters, blogging, press releases, email, direct mail, brochures, post cards, award entries, white papers and more. Known for his thorough and detailed approach to every project, Nicastro's work includes successful projects for such companies as Molex, Specialty Technical Publishers, Heilind Electronics, Mill-Max Manufacturing, IMA Corp., U.S. Bank, JAE Electronics and numerous others. His articles on copywriting and marketing can be found on MarketingProfs.com, RainToday.com and in other print and online publications.

For more information on Mr. Nicastro and his work please visit http://www.positiveresponse.com.

About The Marcom Awards
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies.

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ERNEST NICASTRO
@enicastro
since: 06/2008
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