Because the reporting we provide to our clients is unbiased, they understand that our shoppers experience during the course of an assignment is typical of what any patron will experience.
San Jose, CA (PRWEB) December 10, 2014
As the end of the calendar year approaches, many companies begin to make determinations concerning which employees, departments, stores, or franchises are most deserving of a year-end bonus. Businesses tend to use a variety of factors in making these decisions including:
- Value Added to the Company
- Enhanced Profit Margin
- Exceptional Customer Feedback
- Growth Within their Division
In August of 2014 the human resources consulting firm of AON Hewitt released the annual US Salary Increase Survey. This report reveals that performance based bonuses now make up 12.7% of payroll, which is the highest ratio in 35 years. Companies need to have concrete and reliable data in order to make these sorts of bonus expenditures on an annual basis.
Companies across the U.S. are depending on mystery shopping reports to aid in making decisions with regards to bonuses. This impartial data provide key insight that cannot be effectively measured in any other manner. Businesses both large and small turn to MSPA (Mystery Shopping Provider Association) accredited mystery shopping companies to find a partner to develop the best possible reporting for both their industry and their individual business circumstance.
MSPA member Jancyn Evaluation Shops, based in San Jose, CA have newly customized reporting to aid companies in making these determinations. Jancyn Vice President Vicki Dempsey, states, “The customized reports provided by mystery shopping companies are geared to specific criteria as outlined by the business. Some examples of questions they may require answers may be, “Are the clerks offering the extended warranty?”, “Do the property managers ask the caller's name when answering the phone?” or “Was the combo meal offered when the order was placed?” The answer to each question in a mystery shopping report can indicate if the employees are successfully trained and if they uphold brand values."
Ms. Dempsey goes on to say, “Because the enhanced and revised reporting we provide to our clients is unbiased, they understand that our shoppers' experience during the course of an assignment is typical of what any patron will experience. After review of our reports, clients may use the data to provide additional training to certain stores or employees, or use it to reward exceptionally well performing locations and staff members. At this time of year, they often use the reports for bonus purposes.”
A mystery shop report will not only provide a survey with quantitative and qualitative feedback of a single shop experience, but data that is captured throughout the year. This allows for detailed reports that can target top performing locations adding one more piece of criteria to make an easier job of bonus time.