Fitness DVD Production in the US Industry Market Research Report from IBISWorld Has Been Updated

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Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other electronic media erodes the potential growth for physical products. For this reason, industry research firm IBISWorld has updated a report on the Fitness DVD Production industry in its growing industry report collection.

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Despite strong growth, companies are shifting their focus to web and digital formats

Despite the growing popularity of online streaming content, the Fitness DVD Production industry has been in great shape during the past five years. Many Americans have continually opted to use cheaper fitness programs offered by DVDs rather than use comparably pricey gyms during the recession. These consumers are typically older, are relatively unfamiliar with physical exercise or do not have any interest in holding a gym membership. Furthermore, according to the Mayo Clinic, a nonprofit organization specializing in medical care, exercise influences many aspects of a person's physical and mental health. Consequently, nearly one-third of Americans that visited a healthcare professional in 2010 were advised to exercise, according to the Centers for Disease Control and Prevention. According to IBISWorld Industry Analyst Nick Petrillo, “this has increased overall demand for fitness activities, including DVD instructional videos.” Consequently, IBISWorld estimates that fitness DVD production revenue will climb in the five years to 2014.

Despite strong growth, companies in the Fitness DVD Production industry are shifting their focus as competition from other electronic media erodes the potential growth for physical products. Two of the three major companies, Gaiam and Lionsgate, have undergone substantial restructuring efforts to introduce streaming fitness videos to consumers via the internet. Although electronic publication is forecast to expand rapidly in the next five years, IBISWorld expects that the market for fitness DVDs will be generally robust among its older clientele.

The number of production companies is projected to grow in 2019. “As the number of external competitors grow, competition is expected to escalate and hamper revenue growth,” says Petrillo. Industry revenue growth is forecast to slow by 2019. The industry's success is contingent on its customers continuing to purchase fitness DVDs over streaming content and gym memberships. As a result, the industry's products are most frequently targeted toward older consumers, those who are not familiar with or who do not wish to exercise at a membership, those who do not use streaming services to view exercise programs and those who are seeking a cheaper alternative to common gym memberships.

For more information, visit IBISWorld’s Fitness DVD Production in the US industry report page.

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IBISWorld industry Report Key Topics

The Fitness DVD Production industry produces and distributes fitness videos in a variety of genres, such as dance, Zumba, yoga, Pilates and bootcamp. The industry includes videos published to a disc format (Blu-ray, CD, etc) that can be sold through brick-and-mortar stores, online retailers or through infomercials. The industry excludes third-party distributors, disc manufacturers and products that are made specifically for TV viewing or digital download.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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