CounterCrop empowers anyone to grow more abundant vegetables, plants, and herbs in their own homes. Ultimately, it’s the first step to helping people grow food more sustainably.
SAN DIEGO, Calif. (PRWEB) December 10, 2014
CounterCrop, a self-contained home growing system that makes it simple for people to grow healthy and tasty vegetables right on their kitchen counter, is sparking the “Grow It Yourself” food movement with its newly-launched campaign on Kickstarter.com. In less than an hour after going live, CounterCrop raised 24 percent of its pledge goal, funded more than 100 CounterCrop units and secured its first 112 backers, all of which propelled the brand to be the third most popular campaign on the “Discover” page of Kickstarter.com. After 24 hours, CounterCrop had 50% of its goal funded. And, now, only six days into the 45-day campaign, CounterCrop has secured 313 backers and reached 87% percent of its goal.
The strong momentum and eager demand among healthy, food-conscious consumers underscores the company’s mission to transform the way the world feeds itself, one salad at a time. By backing and pre-ordering the smart, self-contained growing units, future users can utilize CounterCrop’s powerful growing system, which combines patent-pending LED light technology with the latest advances in horticultural science to grow fresh plants and veggies in 50 easy-to-use, dirt-free growing pods.
“In line with our commitment to revolutionizing the way the world gains access to healthy and delicious foods, CounterCrop empowers anyone to grow more abundant vegetables, plants, and herbs in their own homes. Ultimately, it’s the first step to helping people grow food more sustainably – green thumb or not,” says co-founder Jack Abbott.
However, CounterCrop’s mission goes far beyond countertop gardens with its potential impact on sustainable global food production.
“According to world estimates, we need to double food production in order to keep up with population growth,” explains co-founder Charles Gillespie. “We can’t do that by clear-cutting more forests, wasting millions of gallons of water, and shipping food half-way around the world. To create a sustainable food future, we need to bring production closer to home. In this case, we’ve found a way to bring a little right onto your kitchen counter.”
CounterCrop units include everything anyone will need to grow a thriving countertop garden: advanced LED light technology that can mimic the sun’s natural lighting patterns (i.e., night and day, seasonality), an automatic “Ebb & Flow” watering system that delivers the ideal amount of water and nutrients, 50 dirt-free, growing pods —all controlled by a handheld “smart” wireless remote. Growers simply plant their seeds, add water and liquid plant food, and choose from the stages of plant growth on the remote control. CounterCrop does the rest.
To pledge your support and join the “Grow It Yourself” movement, visit the company’s Kickstarter campaign at kck.st/1yqYHfj. Want to join the conversation? Visit CounterCrop on Facebook to become a part of the company’s growing “CounterCulture.”
CounterCrop is transforming the way the world feeds itself, one salad at a time. By combining horticultural science and innovative lighting technologies from parent company, Intelligent Light Source (http://www.ils.io), CounterCrop empowers anyone to grow vegetables, plants and herbs in their own homes – all it takes is the push of a button and the advanced growing unit and light recipes do the rest. The Intelligent Light Source lighting technology used in CounterCrop is being utilized successfully in commercial applications, including third-round prototypes at MIT CityFARM, a pilot project with Sodexo Food Services at Ithaca College cafeteria and at the Ecolife Foundation.