Wiser’s New eBook Prepares Online Retailers for the Amazon Marketplace

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New eBook from dynamic pricing leader, Wiser, serves as a guide to help retailers sell on the constantly evolving Amazon Marketplace

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For retailers new to Amazon, or just looking to further optimize their selling strategy, Wiser’s eBook will outline how to build a solid foundation.

Many online retailers get intimidated or confused when selling on Amazon, but there are strategies to help capitalize on its massive reach in order to achieve success.

Wiser’s latest eBook brings various tips and advice to ensure online retailers’ success on Amazon. The Amazon marketplace makes up 20% of ecommerce and has a wide array of products with prices that can change as frequently as every 15 minutes. It can be difficult to make the most of the opportunity Amazon presents.

Arie Shpanya, CEO of Wiser, said, “The Amazon marketplace can be a critical selling channel to many online retailers in the world of ecommerce. Unfortunately, many retailers fail to meet their full potential due to the hyper-competitive landscape. Wiser’s eBook aims to provide online retailers with the advice and information necessary to not just sell on Amazon, but to thrive.”

From listing products to shipping, Wiser’s eBook covers the entire process of selling on Amazon. This comprehensive look includes a side-by-side comparison of Fulfillment by Amazon and Fulfillment by Manufacturer. There are various strategies sellers can take advantage of while selling on Amazon. Sellers should write engaging, complete descriptions of products and provide large, clear pictures of them as well. Including longtail tags to make products appear in the most specific searches is another good strategy. The top 10,000 most used search terms only make up 18.5% of all search traffic, so make sure products’ tags are as thorough as possible.

For retailers new to Amazon, or just looking to further optimize their selling strategy, Wiser’s eBook will outline how to build a solid foundation. From optimizing product descriptions to learning how to win the Buy Box, Wiser will reveal how to unlock the potential of selling on the Amazon marketplace.

Click here to download the complimentary eBook.
About Wiser:
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

For more information on Wiser’s Amazon Repricer, please visit wiser.com

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Min-Jee Hwang
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Wiser (formerly WisePricer)

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