Lodnob, UK (PRWEB) December 12, 2014
Notwithstanding the improvement in the global economic situation across most of the European countries and in the US, consumers have not come back to the spending habits, witnessed before the crisis. Indulgence and taste are likely to keep on driving consumption across almost all food categories. Consumers are not willing to sacrifice taste for other concerns, including health, enhancing the need to offer products offering true moments of indulgence and pleasure, especially in non-BRIC nations. Buyers, primarily in BRIC countries, are increasingly looking for products that guarantee quality.
A great many of consumers no longer construe private labels as cheap, lower-rated simulations of brand products, rather than regarding them to be of an equal or even higher quality. Manufacturers of branded goods can stand against private labels’ surging popularity by speeding up innovation or to corner a niche market that is not attractive to private labels. Moreover, the increasing premiumization of private label offerings implicates that manufacturing private label goods could boost the returns of several producers.
Asda, Ben and Jerrys, Jenny Craig, BioSegur, Bolthouse Farms, Cadburys, Chokablok, Diageo, McDonalds, Findus, Aldi, Stonyfield, Dunkin' Donuts, Godiva, Heinz, Huy Fong Foods Inc., Better Food Co., Johnnie Walker, Mars, Mercadona, New York Soup Co, Morrisons, Pepsi, Shuanghui, Tesco, Vadilal, Wal-Mart, Wendy's, among others, are the top players in the marketplace.
Topical market research report “Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion” worked out by Canadean is now available at MarketPublishers.com.
Title: Quality, Indulgence and Premiumization Strategies in Food - Defending Against Margin Erosion
Published: June, 2014
Price: US$ 7,995.00
The research publication provides a comprehensive review and strategic analysis of how brands can efficiently defend their returns in spite of the coming of value competitors. The report focuses on the strategy of premiumization, to motivate consumers to trade-up in terms of quality and price alike. The study also provides a detailed discussion of the growing popularity of private label alternatives, along with detail information on how brands can learn from them, and eventually defend themselves against discount stores by providing consumers with high-quality goods, and increase sales.
Reasons to Buy:
- Benefit from valuable information and detailed insights to help branded producers stop margin erosion due to the strong competition and consumers’ value-seeking behaviour.
- Identify novel opportunities in the future course for manufacturers to target changeable consumption habits, as quality, ethicality, and craftsmanship are becoming more and more influential.
- Discover the major areas in which to defend against invasion from private-label products, and get the lost market share back again.
More topical studies by the publisher can be found at the Canadean page.