Hettinger Joins HIDEF Lifestyle Team

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HIDEF expands team with new Vice President of Marketing

HIDEF Lifestyle Inc. proudly announces its recent addition of industry icon Bill Hettinger to its team. Hettinger, a seasoned Consumer Electronics veteran will lead the company’s marketing efforts in his new role as Vice President of Marketing.

“We are very happy to welcome Bill Hettinger to the HIDEF Lifestyle Team. Bill’s extensive background and passion for online marketing make him a huge asset for our team. In his new position Bill will become an integral part of our continued plan of successful growth.” according to C. Aaron Sholtis, President of HIDEF Lifestyle Inc.

Mr. Hettinger has received numerous awards in his career and has been a previous recipient of Dealerscope Magazine’s 40 under 40 highlighting leaders in the CE industry and most recently was the Vice President of eCommerce for ProSource member retailer World Wide Stereo. In his new position Bill will help to define an integrated marketing strategy for all areas of the company’s business leveraging online media, social and mobile platforms to promote both HIDEF Lifestyle and the manufacturers they represent as an authorized dealer further prophesizing brand differentiators, premium customer engagement and services.


HIDEF Lifestyle set out in 2004 to be the premiere destination in the United States for finding products that performance outweighs their price from a destination that’s performance outweighed its hype. Since then HIDEF has focused on delivering on this promise through their attention, focus and loyalty to customers in their Harrisburg, PA Home Theater Showroom, Custom Home Division, the HIDEF Lifestyle Online Store at http://www.hideflifestyle.com and via marketplace storefronts at Amazon.com, Best Buy and eBay. HIDEF Lifestyle is also a member of the ProSource Buying Group, a division of BrandSource. Additional information can be found at http://www.hideflifestyle.com.

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If you would like more information about this topic, please contact Bill Hettinger at 717.914.1751 Ext. 109 or email at bill(at)hideflifestyle(dot)com.

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Bill Hettinger
since: 10/2009
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