Orckestra Launches Overture 3, its Next-Generation Enterprise Commerce Platform Featuring More Advanced Omnichannel Capabilities for Any Global B2B and B2C Scenario

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Orckestra is a leader in .NET commerce products and solutions and the company behind Overture, an e-commerce platform built to respond to the new paradigm of modern omni-channel commerce for mid-size and large organizations. The company proudly announces the release of Overture 3, its most comprehensive commerce platform that unifies real-time Product, Customer, Marketing and Order data in a single platform, presented in a single view, enabling true omni-channel customer experiences on one orchestrated channel.

Overture logo

One Platform. One Commerce. One Infinite Ecosystem.

Overture 3 is the response to the technology demands pressuring global organizations, providing the only .NET enterprise commerce platform built on a state-of-the-art Commerce OrchestrationTM foundation

Following Orckestra’s recent announcement of securing Series A funding, the company announces the release of the cutting-edge Overture 3 platform, further positioning themselves as innovators bringing to market modern and powerful omni-channel commerce solutions for large organizations with global offerings.

“Today's modern commerce demands are simply not met by yesterday's software architectures and fragmented commerce solutions,” stated Louis Fournier, CEO and Co-founder of Orckestra. “Overture 3 is the response to the technology demands pressuring global organizations, providing the only .NET enterprise commerce platform built on a state-of-the-art Commerce OrchestrationTM foundation.”

Overture 3 is a modern e-commerce .NET platform built from the ground up to simplify and unify even the most complex omni-channel B2B, B2C, B2B2C, international and franchise scenarios, in industries such as e-grocery, manufacturing, retail and distribution.

Its unique Business Modeler enables enterprises to easily and rapidly replicate their offline organizational structure into an equivalent digital offering, leading to faster, omni-channel global expansion and time to market.

Advanced omni-channel Order Management capabilities, a REST v2 API adding increased extensibility and industry compatibility, and a mobile-ready and portable framework providing cross-platform capabilities across Windows 8, WinRT, iOS and Android are some of the key functionalities of the latest release. Flexible deployment models in the cloud, on-premise or hybrid deliver more power, scalability and agility.

“The rapidly evolving digital commerce market speaks for itself, and our team is dedicated to providing solutions based on the changing needs and expectations of our clients, partners, and the industry in general,” added Orckestra’s Executive Vice-President and Co-founder, Vincent Trepanier. “Our mission is to help companies Adapt, Perform and Innovate in the digital economy, and Overture 3 was engineered specifically to achieve this, and even simplify the digital transformation with its state-of-the-art architecture.”

In conjunction with the launch of Overture 3, Orckestra introduces a revamped website providing in-depth content about the platform’s capabilities and the company’s product portfolio including Overture Commerce and Overture Product Data Management.

“We are very excited about launching Overture 3”, Kais Makhlouf, Orckestra’s Vice-President, Strategy and Partner Engagement. “Previews were very well received by our partner channel, and the platform’s unique capabilities are already proving to be a turning point in our partner relations. It lives up to its promise of being one platform, for one commerce, and one infinite ecosystem".

For more information, visit orckestra.com

Blending technology, innovation, strategy and creativity, Orckestra represents the new commerce generation of companies offering products, solutions and services that converge on-line with in-store experience. Orckestra is the company behind Overture Commerce, a highly flexible, adaptable and cost-effective enterprise .NET commerce platform that brings to market a unique approach named Commerce OrchestrationTM. It fuels the next-generation commerce solutions geared for global deployments, multiple brands and multiple market scenarios, while providing the very best digital customer experience.

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Florin Filip
since: 03/2009
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