Grand River Launches New Responsive Website for Allen Brothers

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Magento Enterprise platform powers new solution for industry-leading quality beef supplier

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We were eager to have our website launched before our busy season and the Grand River team hit all the deliverables and plan dates, performing the launch smoothly and flawlessly.

Grand River, Inc., a leading full service e-commerce agency, announced the launch of a new website for Allen Brothers ( Allen Brothers offers an exquisite selection of the finest hand-cut prime beef, meats and seafood to consumers and top restaurants across the nation.

Grand River, a Magento Gold Partner and Partner Excellence award winner, upgraded Allen Brothers’ existing Magento Community Edition platform to the latest version of Magento’s highly robust and responsive-designed Enterprise platform. This leading open-source, e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality and flexibility. The Responsive Design accommodates tablet and mobile users browsing and buying on the site.

“We were eager to have our website launched before our busy season and the Grand River team hit all the deliverables and plan dates, performing the launch smoothly and flawlessly,” said Dessi Parrish, E-commerce Project Manager at Allen Brothers. “This is a great accomplishment and we are grateful to have had such an amazing team at Grand River get us there.”

Grand River used its expertise in information architecture, user experience, interface development, integration and system engineering to upgrade the website. The site includes integrations with Materialogic’s logistics, PayPal Payflow Pro and Avalara’s tax solutions, delivering a streamlined back-end structure for the Allen Brothers’ team.

“Steakhouse-acclaimed Allen Brothers has become the predominant supplier of the highest graded beef through a steadfast commitment to quality products, customer service and innovation,” said Scott Robertson, co-founder and chief executive officer of Grand River. “Their improved website now delivers the same quality, service and innovation to their customers through their growing e-commerce channel.”

In addition to the development of the new website, Grand River will provide e-commerce support, marketing services and managed hosting for Allen Brothers.

About Allen Brothers

Allen Brothers originated in Chicago’s historic Union Stockyards in 1893 and they have been a part of Chicago’s famous meat district ever since. Allen Brothers’ fine products are hand-cut by highly skilled butchers applying the same exacting standards pioneered by the neighborhood butcher. They have earned prestigious industry recognition such as the Angus Award and induction into the Meat Industry Hall of Fame. Visit or call 800.548.7777 for more information.

About Grand River, Inc.    

Grand River, Inc. is an industry leading e-commerce design and development company, specializing in solutions for Fortune 500 firms, as well as mid-market retailers and multichannel companies. The firm’s core expertise is in the leading enterprise e-commerce platforms, including Magento, Demandware and hybris. Clients include many of Internet Retailer’s Top 500 firms and leading online merchants such as Gander Mountain, Zumiez, Steelcase, Pet Supplies Plus, Ford Direct, Hickory Farms, World Kitchen and Lake Champlain Chocolates. Founded in 2007, Grand River ranked as number 334 on the 2012 Inc. 500 list of the fastest-growing private companies in America. Call 734.913.8000 or visit to learn more.

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Mary Krause
Grand River, Inc.
+1 734.913.8000 Ext: 2004
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