Dayhuff Group Launches Financial Services Marketing Compliance Solution

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FoCAS speeds marketing material approvals, streamlines FINRA compliance process

Dayhuff Group, which offers enterprise content management (ECM) and business intelligence solutions, has launched FoCAS, a new compliance solution to improve collaboration between marketing and compliance departments. FoCAS, which stands for Financial Communication Approval Solution (FoCAS), was developed to help financial services organizations avoid fines and lost business resulting from noncompliant marketing materials.

"The Financial Industry Regulatory Authority fined member organizations more than $12 million for advertising and marketing materials that did not comply with their rules," said Corey Dayhuff, president of Dayhuff Group. "We developed FoCAS to reduce the potential for these fines while helping marketing achieve its goal of attracting and retaining business."

FoCAS leverages Dayhuff Group's deep expertise in ECM and is built on the IBM Case Manager framework. It establishes an online content management solution to track and manage the approval lifecycle – from initiation to publication. FoCAS includes version and archive controls and ensures that tracked changes are not lost in emails, desktops or on a server. This centralized system speeds the approval process by bridging a gap that exists between marketing and compliance. FoCAS also has the ability to automatically distribute approved content to appropriate channels – from notifying marketing to publishing on websites, blogs or social networks.

Implementing FoCAS is ideal for financial services organizations that seek a solution to effectively manage an increasing number of marketing channels, meet evolving and complex regulations, create an audit trail and get more control over the volume of information that flows out to customers. In doing so, companies significantly reduce the risk to be fined by FINRA and improve productivity of both the marketing and compliance departments.

For more information on FoCAS, visit http://dayhuffgroup.com/ECM-FoCAS.

ABOUT DAYHUFF GROUP
Established in 1997, Dayhuff Group provides customized enterprise content management (ECM), business intelligence and analytics solutions. With experience spanning multiple industries and a specialized ECM focus, Dayhuff delivers quality solutions that meet objectives and extend information systems. Committed to project success, Dayhuff has proudly earned a 98 percent customer satisfaction rating. For more information visit http://www.dayhuffgroup.com or call 888-DAYHUFF.

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Ciera Martin
Dayhuff Group
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