Real Story Group Releases 2015 Predictions for Digital Workplace and Marketing Technologies

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Analyst firm foresees wider divide between complex platforms and simpler products

2015 Technology Predictions

2015 Technology Predictions

Innovation from the consumer world is affecting both the digital workplace and digital marketing landscape as newer, cloud-based products offer simple solutions to simpler problems.

Enterprise technology buyers will face a wider gulf between consumer-like, single-purpose products, versus more complex, multidimensional platforms, according to predictions released today by independent analyst firm, Real Story Group.

Attached, find the complete Advisory Paper.

For the ninth year in a row, Real Story Group has released ten predictions for the New Year.

1.    Connected Devices Will Become a More Ubiquitous Channel
2.    DAM Vendors Will Roll out DAM Lite
3.    Drupal Split Will Characterize WCM Market Bifurcation
4.    Marketing Virtual Data Warehouses Will Go Mainstream
5.    Enterprise Mobile: Apps Will Get Unbundled
6.    A SharePoint 2016 Yawn
7.    Hybrid ECM Will Come of Age
8.    HR Will Rejoin the Digital Workplace Conversation
9.    Enterprise Social – Hype around Unified Enterprise Messaging
10.    Digital Workplace Will Say “Hello” to Analytics and Big Data

“Innovation from the consumer world is affecting both the digital workplace and digital marketing landscape as newer, cloud-based products offer simple solutions to simpler problems” says RSG Managing Director, Jarrod Gingras. “But many enterprises still need highly customizable, data-rich platforms for needs like omni-channel marketing.”

“This dichotomy is roiling the Digital Asset Management (DAM) and Web Content & Experience Management (WCM) marketplaces, and creating growing tensions between marketing and IT teams,” adds Gingras.

The complete Advisory Paper detailing each prediction is attached.

About

Real Story Group provides research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. Through highly detailed technical evaluations, Real Story Group helps sort out the complex technology landscape, so that customers can minimize time and effort identifying the best-fit solutions. Real Story Group evaluates Web Content Management, Digital & Media Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Mobile Technology, Portals and Content Integration, SharePoint, and Marketing Automation & Social Technologies.

To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.

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Elina Glazer

Elina Glazer
Real Story Group
since: 09/2010
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