Troy Beasley Shares Designs, Insights, and Advice at Atlanta Multi-Family Conference

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“In today's Multi-Family market great design is more important than ever ...”, says Principal Troy Beasley. “Renters want location, services and convenience but if it is not wrapped up in a great design package, they will walk away from your project.”

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Troy Beasley

"If it is not wrapped up in a great design package, they will walk away from your project.”

Award winning interior designer Troy Beasley, principal of Beasley & Henley Interior Design, spoke at the 5th Annual Interface Multi-Family Conference in Atlanta, GA on Thursday December 4, 2014. Held at the Westin Hotel in Buckhead, the conference focuses on buying, building and financing apartment property in the Southeast. The event also looks at operational and leasing trends, plus the macro economic and demographic factors influencing the apartment market in the Southeast.

This is Beasley’s second time at the conference as an invited speaker. This year's subject of How is Architecture, Design & Construction Keeping Up With & Influencing the Development Boom? was a panel discussion. Along side Beasley were Brad Lutz, of Humphreys & Partners Architects, L.P., Bill Hargett, of Oxford Properties, and Les Juneau of Juneau Construction. Alysha Buck, of Cooper Carry, Inc. was the Moderator.

“Great design is more important than ever for marketing, sales and financing”, says Beasley. “Renters want location, services and convenience but if it is not wrapped up in a great design package, they will walk away from your project.”

Beasley discussed the influence of the highly amenity-focused college apartment market on today’s Multi-family market, noting that renters expect many of the amenities and conveniences to follow them into their ‘real world’ apartments.

That means more dog walks, bike shops, demonstration kitchens, yoga rooms, cyber cafes, high-end finishes and ‘green’ oriented designs continuing unabated.

“The demographics are solidly behind multi-family’s for success for several years to come,” says Beasley. “It is changing, but not slowing down.

Beasley, the Design Principal of Beasley & Henley Interior Design, has 20+ years of experience in Multi-Family design, having started his career with multi-family Picerne Development in the 1990’s.

Currently Beasley & Henley Interior Design provides space planning, specifications, interior detailing and FFE for developers across the southeast such as Greystar, Pollack Shores, Hines, Tribridge, MCRT and others.

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Troy Beasley is a Fl Licensed Interior Designer (IB1038), member ASID (94456) and President of the Institute of Classical Architecture and Art, Florida Division, with more than 20 years of Multi-Family experience. He is Design Principal of Beasley & Henley Interior Design a boutique design firm that believes in creating innovative and memorable interior spaces, uniquely suited to client’s needs and specific goals. Their services include interior detailing, specifications, drawings, interior design and furnishings. For more information on Beasley & Henley Interior Design or any of their award winning interiors, please call Naples at 239-774-1005 or Winter Park at 407-629-7756 http://www.BeasleyandHenley.com

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