Chef'd Launches Indiegogo Campaign; Brings Choice to Food Delivery Market

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New Gourmet Delivery Service Brings Celebrity Recipes and Fresh Ingredients to Doorsteps Nationwide, Overnight

Chef’d, the gourmet delivery service that brings favorite recipes and pre-portioned, premium ingredients straight to consumer’s front doors, today announced the launch of the company’s Indiegogo campaign. Chef’d is the first gourmet food delivery service on the market to fulfill fresh food delivery of hundreds of unique recipes, without weekly or account minimums. The crowd funding campaign kicks off December 10th, with the goal of attracting early users to test the products, and support further recipe testing and operational development, in advance of a nationwide launch in the second quarter of 2015.

In addition to offering a variety of gourmet meals that can be reordered based on each customer’s personal and family preferences, Chef’d customers can order recipes and fresh pre-portioned ingredients from their favorite foodies. At launch, Chef’d will also enable users to order kits based on recipes from some of their favorite celebrity chefs, food media, and brands, becoming the first service to fulfill publicized recipes straight to the consumer. By cutting out time consuming prep work and lengthy grocery store trips, Chef’d makes gourmet cooking a cinch.

“Everyone should have the opportunity to cook a fresh gourmet meal in their own home, without the hassle of going to the market, searching for hard to find ingredients and wrestling with a tough recipe. At the same time, consumers don’t want to be backed into their dinner selections without any consideration of their favorite foods or lifestyles,” said Kyle Ransford, founder and CEO of Chef’d. “Until now, we couldn’t have both. We aren’t limited to the same three meals at the supermarket while, at the same time, unable to re-purchase the foods we love -- so why should home delivery be any different?”

Chef’d has partnered with celebrity chefs, popular restaurants, culinary brands, and food media sources to bring people the luxury of creating their favorite gourmet meals in their own kitchen. This also provides a unique opportunity for its celebrity and media partners to build a strong consumer relationship by sharing their love of food and knowledge of recipes. Current partners include multiple past and present judges and contestants from the top culinary TV programs, authors, and leading culinary publications. These and other partners will be formally announced in advance of the nationwide launch in Q2, 2015.

Launching on December 10, Chef’d IndieGogo and will run for 35 days. For more information, visit http://bit.ly/ChefdLP.

ABOUT CHEF’D

Meet Chef’d, the easiest way to cook like the pros. Chef’d offers famous recipes with fresh, pre-portioned, ingredients and easy to follow cooking instructions, conveniently delivered to our customers doorstep within 1-2 days. Chef’d partners with celebrity chefs, popular restaurants, culinary brands, and food media around the world to recreate their acclaimed recipes into simple and delicious chef boxes. Chef’d is great for anyone who enjoys cooking, wants to save time planning meals & grocery shopping, appreciates fresh food, or wants to add variety at the dinner table. In an era when chef box delivery is the fastest growing segment of the food industry, Chef’d is poised to become a leader in the space. For more information, visit http://www.Chefd.com.

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Nikki Neumann
Dotted Line Communications
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