BRENTWOOD, Tenn (PRWEB) December 12, 2014
Churchill Mortgage announced it has expanded its partnership with Mortgage Coach to provide borrowers with My Nest, an innovative mobile application that increases education and transparency for borrowers during the home selection process.
Typically, prospective home buyers begin the process by working with Realtors, who help narrow their choice of listings and connect them with lenders based on their unique financial needs. It is only after a home is selected that the borrower is connected to a lender, who works with them to complete the purchase process.
Available for free on the Apple® App Store or Google Play™ store, the My Nest app uses graphs and charts to clearly communicate the loan options available to the borrower for each home visited during the shopping phase. The property information is routed electronically through My Nest to a Churchill Mortgage loan originator, who delivers an interactive presentation through the app to help them better evaluate the available mortgage options and choose the one that best suits the borrower’s needs. In addition, photos, videos and other important property details can be stored on the app, allowing borrowers to share the experience with friends and family. By capturing the shopping experience and receiving detailed financing information, potential homebuyers are empowered to connect with Realtors and Churchill Mortgage to a higher degree and make a confident mortgage decision much earlier in the process.
“My Nest helps customers have accurate information so they can make the best decision. Most importantly they can see all their options and how just a small change can affect the financing outcome,” shared Alfonso Parodi, Realty Associates. “When showing homes to families, every option can become a blur. With this app, everything is in one place so they are never confused,” added Karlus Divine, Keller Williams Broker Associate.
“Educating and communicating with a borrower during the home buying process ensures the origination of a healthy loan, which is the foundation to achieving debt-free homeownership and is critical to the continued growth and success of the mortgage industry at large,” said Mike Hardwick, president of Churchill Mortgage. “By directly engaging the prospective home buyer with a Realtor and a lender sooner, My Nest equips borrowers with confidence and allows them to enjoy the experience as they make one of the biggest purchases of their lives.”
In addition, My Nest provides borrowers with a “Real Estate Camera,” enabling them to capture photos and videos and record notes about features and characteristics of specific properties. The information is stored within the app and allows borrowers to share their home visit experience with friends and family, an especially attractive value for the growing demographic of millennial buyers.
“Churchill’s commitment to provide My Nest demonstrates lender leadership and foresight needed to improve the home buying process for borrowers. Families can now effectively leverage technology to more confidently identify and pursue the home that’s right for them,” said Joe Puthur, President of Mortgage Coach.
About Mortgage Coach
Founded in 1997, Mortgage Coach is actively endorsed and used by lenders, bankers, and brokerages, including the majority of the nation's top 200 loan originators. Mortgage Coach is in the business of developing unique and powerful tools that empower loan officers to improve closing ratios, increase referrals, stay compliant, and grow revenue. Mortgage Coach equips mortgage professionals with invaluable insights and patented reports to show borrowers how to create more wealth by integrating the mortgage decision into their financial plan. Borrowers benefit from knowledgeable advice while originators reap the rewards of attaining the trust and referrals of prospects and clients alike. For more information about Mortgage Coach, visit http://www.mortgagecoach.com.
About Churchill Mortgage
Founded in 1992, Churchill Mortgage is a privately owned company by its more than 300 employees. A prominent and financially sound leader in the mortgage industry, the company provides conventional, FHA, VA and USDA residential mortgages across 33 states. Unique within the industry, it is the only mortgage lender endorsed by nationally syndicated radio personality and personal finance expert and author, Dave Ramsey. Through its consultative approach to lending and strong commitment to local communities, the lender focuses on the right loan product for each borrower, providing the education and tools necessary to ensure borrowers’ financial stability. Churchill Mortgage is a wholly-owned subsidiary of Churchill Holdings, Inc. For more information about Churchill Mortgage, visit http://www.churchillmortgage.com or follow the company on Twitter @ChurchillMtg and Facebook at http://www.facebook.com/churchillmortgage.