The diverse product range offered through online retail, and highly competitive prices have provided consumers with greater choice, flexibility and convenience.
Melbourne, Australia (PRWEB) December 12, 2014
Operators in the Online Women's Clothing Sales industry in Australia have thrived over the past five years, despite the subdued retail environment that has plagued traditional bricks-and-mortar stores. Online retailers have benefited from a substantial shift in the way consumers are conducting transactions. According to IBISWorld industry analyst Lauren Magner, “global economic uncertainty and instability in financial markets led to many consumers seeking greater choice and value, particularly as consumer sentiment and discretionary spending declined.” The unparalleled and diverse range of products offered through the online retail space, combined with highly competitive prices, has provided consumers with greater choice, flexibility and convenience. Over the five years through 2014-15, industry revenue is expected to grow by an annualised 17.8% to reach $678.4 million.
Rapid growth in internet and broadband penetration, combined with greater technological literacy and improvements to security and payment systems, has encouraged many consumers to shop online. E-commerce is increasingly viewed as a safe and viable alternative to traditional shopping, and consumers have become more confident with online transactions. “The relative convenience and ease of shopping online from home or at work has also contributed to the surge in demand, particularly from time-poor consumers,” says Magner. This trend in consumer behaviour is expected to continue, contributing to a 12.7% increase in revenue in 2014-15. The industry displays a low level of market share concentration. Major players include Premier Investments Limited and Specialty Fashion Group Limited.
As online retailing becomes more normalised, it is expected that revenue growth will slow marginally. The Online Women's Clothing Sales industry's potential customer base is expected to expand substantially as Australia's ageing population becomes more tech-savvy. In addition, growth in online shopping through smartphones and tablets will provide existing retailers with the opportunity to reach a wider audience. An increasing number of traditional retailers are expected to set up online operations to complement their existing sales in response to strong consumer demand. However, competition from bricks-and-mortar clothing retailers is expected to intensify as these operators invest in delivering a higher level of service and improving overall customer experience.
For more information, visit IBISWorld’s Online Women’s Clothing Sales industry in Australia report page.
Retailers in this industry sell women's clothing online. Industry participants are either online-only retailers or bricks-and-mortar stores that have online operations. The industry includes online sales generated by department stores and unisex clothing retailers.
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Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
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