Sereno Group Now Offers Interactive 3D Models of Properties

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Sereno Group has Partnered with InsideMaps to Provide Digital Visualizations of Homes

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Sereno Group & InsideMaps 3D Home Model

“Sereno is keen on exploring new ways to maximize our clients’ advantage by offering the best and most advanced tools. Working with InsideMaps continues to make that possible,” said Chris Trapani, Founder and CEO of Sereno Group.

Premier Silicon Valley real estate brokerage, Sereno Group, has joined forces with InsideMaps to provide 2D floor plans and interactive 3D models of properties to its clients. Sereno Group agents can now offer sellers a unique visual digital perspective of properties that will help Sereno clients gain an edge in selling their homes. InsideMaps elevates the visibility and attractiveness of homes in a way that is currently unparalleled in the market. Potential home buyers can now visit a property online with an immersive 3D experience that is like being inside the home.

Since its inception, Sereno Group has been redefining real estate with its market innovations. As one of the leading real estate firms in the most technically-savvy region in the U.S., Sereno Group delivers innovative marketing solutions that position its clients’ properties above the rest. Sereno Group consistently pioneers forward thinking approaches to real estate.

“Sereno is keen on exploring new ways to maximize our clients’ advantage by offering the best and most advanced tools. Working with InsideMaps continues to make that possible,” said Chris Trapani, Founder and CEO of Sereno Group. “InsideMaps has the potential to transform the entire home visualization market. What we can do together for homeowners really excites us.”

“We are proud to partner with Sereno Group to deliver compelling and affordable 3D models to help Sereno clients get an edge in selling their home,” said George Bolanos, CEO, InsideMaps. “Sereno and InsideMaps also have a common strategic objective of delivering value to the homeowner beyond the sale.”

InsideMaps, a Stanford StartX company, uses patent-pending computer visualization technology to create 2D floor plans and 3D models of homes. By using standard SLR cameras as capture devices, InsideMaps’ cloud-based algorithms provide a cost-effective and more versatile alternative to current expensive and proprietary hardware-based systems. The InsideMaps platform is easy to use and Sereno Group agents can seamlessly integrate InsideMaps’ unique floor plans and 3D models into online property pages.

Prospective buyers can interact with and customize the 3D models, easily transforming a listing into a home in which they can envision themselves living. As a closing gift, Sereno agents can offer the 3D model to their client, which will allow a new homeowner to re-imagine their new home with different furniture, wall colors, flooring, etc. With agent-branding, 3D models are an excellent way for Sereno real estate agents to maintain a presence with the homeowner long after the sale of a property.

About Sereno Group:
Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county. In 2013, the company closed over $2.1 billion in sales with an average sales price of $1 million. In 2014, Sereno Group’s 1% for Good charitable movement donated over $306,000 to local charities and community-minded organizations and was recognized as one of the top 50 most philanthropic corporations in the Bay Area. The company, which has been ranked the Best Place to Work in the Bay Area for 5 years in a row, now has seven offices located in Palo Alto, Los Altos, Saratoga, Los Gatos, Willow Glen, Santa Cruz, and Aptos. The 235 agents of Sereno Group sell and serve the Santa Clara, San Mateo and Santa Cruz Counties and points beyond. http://www.serenogroup.com

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Joseph Kilmer
Sereno Group
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