OPEN LOOP New York wins “Outstanding Achievement” at the 2014 Interactive Media Awards

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The touristic bus company receives recognition for its innovative website

OPEN LOOP New York, the newest sightseeing, double decker bus tour company operating in New York City, won an “Outstanding Achievement Award” at this year Interactive Media Awards (IMA) in the Travel/Tourism category for its website launched in May 2014. The Interactive Media Awards recognizes the highest standards of excellence in web design and development.

The Outstanding Achievement Award is the second highest honor bestowed by IMA and an extremely challenging award to win. In particular, scored 99 out of 100 for Featured Functionality, owned, in part, to a:

  •     Simple yet effective architecture and design
  •     Language Support, in six languages
  •     Responsive Design Solution, making the website accessible from mobile devices
  •     Interactive Route Map, also 100% accessible from phone and tablets

In addition, scored 93 for design, 95 for content, 94 for usability and 94 for standards compliancy with a total score of 475 out of 500. OPEN LOOP New York offers high quality touristic bus services, setting a high standard in guest services in every aspect of the operations, from ticket sales to bus operations staff, retail, and more. The company wanted a website that matched their standard of excellence.

OPEN LOOP New York is currently offering a Holiday Lights Tour running from December 6, 2014 to January 5, 2015, with 3 evening departures (7PM, 8PM, 9PM) from 50th Street & Broadway. During the Holiday season, New York City transforms with stunning decorations, dazzling illuminations and a festive spirit. This 2 hour continuous loop allows customers to enjoy the best of Manhattan’s night views, lights and decorations.

About OPEN LOOP New York:
OPEN LOOP New York started operating in May 2014 introducing to the NYC market new hop on hop off bus tours on a brand-new fleet that will be doubled in the spring of 2015. With an exclusive “Where’s my bus” mobile GPS technology and a competitive all-inclusive, New York City tour ticket that includes Uptown, Downtown, Midtown and Night tours, OPEN LOOP New York looks to establish itself as a leader in New York Sightseeing.

OPEN LOOP New York is part of RATP Dev, the RATP Group subsidiary established in 2002. RATP Dev is present in twelve countries on four continents (United Kingdom, France, Italy, Switzerland, Algeria, Morocco, South Africa, USA, Brazil, India, China and South Korea). RATP Dev is aiming at revenue close to €1 billion in 2014.

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Sandra Ntsonde
since: 08/2014
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