“Our fans have expressed a great deal of enthusiasm in anticipation about our Rockville location on social media for the past few months, and we’re excited to become a member of this community.”
Frederick, MD (PRWEB) December 11, 2014
Today, Roy Rogers Restaurants announces its brand expansion with the opening of its newest location at 718 Rockville Pike in Rockville, Md.
On Monday, December 15, 2014 beginning at 10:30 a.m., fans will be able to enjoy their Roy Rogers menu favorites at the new location, celebrating the quick-service chain’s return to the Rockville area since the mid 1990s.
Roy Rogers is continuing its growth throughout the Mid-Atlantic region, developing in-line space as a cost-effective way to enter new markets and expand their overall footprint. With average store sales exceeding $1.5 million, they have been strategically developing non-traditional units as a cost effective way to enter a new market.
“We are happy to announce the expansion with our new store in Rockville,” said Jim Plamondon, co-president of Plamondon Companies that owns the Roy Rogers Restaurants chain. “Our continued growth in this market place has been well received by both loyal Roy Rogers’ customers and Rockville residents, and we look forward to opening our doors in this community.”
For the most enthusiastic Roy Rogers devotees, the first 50 guests in line on Monday, December 15 will receive a gift card each worth one free combo meal per week for one year ($500 value). Additional opportunities for giveaways will be offered throughout the opening day.
“We have some of the most passionate customers in the restaurant industry,” said Carrie Isabell, Director of Marketing at Roy Rogers Restaurants. “Our fans have expressed a great deal of enthusiasm in anticipation about our Rockville location on social media for the past few months, and we’re excited to become a member of this community.”
Roy Rogers cordially invites everyone to come join the fun on Monday at 718 Rockville Pike in Rockville.
About Roy Rogers
Based in Frederick, Maryland, the Plamondon Companies own and operate 23 Roy Rogers Restaurants, and oversee 27 franchise locations in the Mid-Atlantic region.
Roy Rogers Restaurants are known in the industry as the “Triple Threat” – serving USDA choice top round roast beef, hand-breaded, fresh fried chicken, and great tasting burgers. Unique to Roys is the Fixin’s Bar®, featuring a variety of condiments such as fresh lettuce, tomatoes, pickles, onions, jalapeños and signature sauces. Amenities include drive-thru, flat screen TV, and free Wi-Fi. For more on our business, promotions, products and franchise opportunities visit http://www.royrogersrestaurants.com, follow us on Twitter or join us on Facebook.