We hope that our patients like the fresher and more modern look, which brings us right up to date. We believe that it strikes a perfect balance between serious professionalism, fun, glamour and style.
Manchester (PRWEB UK) 15 December 2014
Founded in 2008, SkinViva has grown quickly to become the North West’s leading skin treatment provider with non-surgical procedures now available in nearly 90 separate locations across the region.
Now the Company has unveiled a vibrant new brand identity with a logo that represents their unique combination of serious professionalism with aesthetic style and a focus on quality treatments. The launch of a logo is accompanied by an update to their corporate stationery and marketing collateral and will be followed by a new look website in the first quarter of 2015.
Lee Cottrill, Business Development Director, explains the importance of the change:
“We have grown very quickly as a Company and are justifiably proud of the success that we’ve achieved in the last 6 years.”
“The pace of growth and focus on delighting our patients has meant that developing our own brand has not always been as much of a priority as what it should be, yet as our business activity is so tightly connected with issues of style and image, it was important for us to have the right look for our own identity and we felt that the previous logo was looking tired and dated, really not fitting the dynamic style of business that we have become. Furthermore, we spent lots of time in our formative years understanding and developing themes around what we are exceptional at. A fundamental part of the re-brand then is to ensure these key messages and our most important values shine through.”
“We hope that our patients like the fresher and more modern look, which brings us right up to date. We’ve thought about it carefully and believe that it strikes a perfect balance between serious professionalism, fun, glamour and style but most importantly helps to convey the two most important words that optimise what we are, which are ‘personal’ and ‘skillful’.”
“We will shortly be expanding our new look to an updated website and look forward to revealing this in the early part of 2015.”
The launch of a new brand image has been supported by an innovative competition to find ‘real models’ for the brand to feature in marketing material and advertising. Winners have received complementary treatment and a full photo shoot, resulting in pictures that will be used in the Company’s public relations work, and ultimately appearing in the media as well as on the website and in literature.
This personal and creative approach to business typifies SkinViva. The company have always been keen to demonstrate how effective its non-surgical treatments are to real and everyday people and not just a wealthy elitist demographic. In telling real customer stories including the outcomes from its recent photo shoot, the company hopes to further convey this fundamental brand message.
Over the last two years, the Company has launched a succession of new treatments including VivaLift, VivaVein and the Da Vinci Lips treatment (a revolutionary and highly effective dermal filler lip enhancement treatment). SkinViva has also welcomed additional aesthetic doctors to the team, all of whom have attended advanced level training at the Company’s own SkinViva Training school for those looking to develop their skills as aesthetic professionals.
SkinViva was established in 2008 and has built up an excellent reputation for delivering excellent results and high patient satisfaction through their professional skin treatments. They are based in Manchester with their own flagship clinic is in the Castlefield area and have an extensive network of nearly 90 additional skin treatment clinic locations over the North West of England, including Cheshire, Lancashire and Derbyshire as well as a dedicated skin treatments training school, SkinViva Training, in 2013.