New York, NY (PRWEB) December 12, 2014
While highlighting the knowledge, resources, and technology available in the fight to create lasting change, “Global Hunger” urges and inspires readers to join the cause by helping to educate, donate and volunteer.
According to the World Food Programme, there are 805 million undernourished people in the world today. That means one in nine people do not get enough food to be healthy and lead an active life. Hunger and malnutrition are in fact the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.
The print component of “World Hunger” is distributed within this weekend’s edition of USA Today in New York, Washington DC, Chicago, Dallas, Los Angeles, and San Francisco, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Christina Aguilera, Grammy award winning singer, activist, mother and World Food Programme Ambassador graces the cover of the print publication. In an exclusive interview with the “Beautiful” singer, Mediaplanet uncovers how the actress moved out of the limelight to call action around the crisis of global hunger. Aguilera talks about her passion to inspire involvement and how being a parent has influenced her experience as an advocate for change.
This campaign was made possible by the support of Christina Aguilera, The World Food Promgram USA, UNICEF, USAID, The Hunger Project, Action Against Hunger, YUM! Brands, Pepsico, Inc., Food Research and Action Center, NYU Governance Lab, Amway, AARP Foundation and many more.
Mediaplanet specializes in the creation of content marketing campaigns released through multimedia platforms. We provide our readers with insightful and educational editorial in the fields of their interest, designed to motivate them to take action. Our unique ability to pair the right leaders, with the right readers, through the right platforms, has made Mediaplanet into a global powerhouse in content marketing. We continue to explore and expand our network of partners and clients through the shared interest of providing our readers the best experience possible.