PR News to Hold Webinar on Media Training Tips to Maximize Coverage

Share Article

This strategies-packed webinar is on Tuesday, December 16, from 1:30 to 3:00 p.m. EST.

“We in the media are only as good as the stories we have to tell. In a sea of information, the pieces with the most compelling characters and the strongest elements will always rise above the rest." - Robin Gradison, ABC News

Participate in PR News’ December 16 webinar, when media training specialists Robin Gradison, producer, ABC News, Betsy Stark, managing director, Ogilvy Public Relations and Janet Brumfield, director of corporate communications, Verizon Enterprise Solutions, will share how to craft and prioritize media messages in order to drive brand results.

To register online, visit

“We in the media are only as good as the stories we have to tell,” said Gradison of ABC News. “In a sea of information, the pieces with the most compelling characters and the strongest elements will always rise above the rest. If you understand what we do and how we do it this will help you tell your story.”

While it is important to ensure executives look good on camera and sound knowledgeable fielding questions, ultimately, their appearance can either positively or negatively affect the brand. But how exactly can one convey the importance of carving time out of their busy schedules to plan ahead for an interview? What are the elements of great sound bites? These are all questions that will be answered in PR News’ Media Training webinar.

During this informational 90-minute webinar, attendees will become better media spokespeople, and better media trainers themselves, by learning how to:

  •     Craft messages with supporting facts, statistics, and anecdotes
  •     Develop stellar sound bites that get media traction
  •     Think like a reporter so you can prepare your executive to face the questions most likely to be asked
  •     Handle tough media questions with a proven systematic approach
  •     Answer questions clearly to avoid misquotes
  •     Avoid common mistakes when preparing executives for media interviews—plus the mistakes executives most often make with TV, radio and features media
  •     Maximize media coverage and drive results, ROI and recognition for your PR efforts

This highly interactive seminar will allow for real-time Q&A’s to ensure specific questions are answered. To register PR News’ “Media Training Tips to Maximize Coverage and Drive Results” webinar, visit:

Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. If you have further questions, contact Rachel Scharmann at or 301-354-1713.

About PR News
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, go to

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachel Scharmann
PR News
+1 301.354.1713
Email >
since: 03/2009
Follow >
PR News
since: 06/2010
Like >
PR News